Britain’s largest bakery model, Warburtons, has launched two new merchandise – Belgian Waffles and Sesame Skinny Bagels.
The Bakery Events class has grown by over 20% since 2020, because of favourites equivalent to Crumpets, Skinny Bagels, and Pancakes, and these newest additions from Warburtons widen the collection of high quality candy and savoury bakery merchandise accessible to customers even additional.
Belgian Waffles: Choc Chip and Pearl Sugar
Warburtons Belgian Waffles have been launched off the again of an upward pattern in waffle (and dessert) outlets on the excessive avenue, which has boosted their recognition with 50 million[1] items offered within the final 12 months and practically one in 5 (18%) households now having fun with waffles at residence. Warburtons recognises it is a quickly rising sector with vital potential thus increasing its deal with breakfast class with the launch of those new Belgian Waffles.
The waffles come each in a 4 pack, individually wrapped, and in addition as a single serve portion, permitting customers to eat at residence or on the go. The brand new vary is offered in Choc Chip and Pearl Sugar flavours and makes a scrumptious morning deal with or snack, to be loved warmed up with a scrumptious topping or eaten straight from the pack.
The Multipack Belgian Waffles (4x 55gr Pearl Sugar), RRP £2.50, Particular person Pack Belgian Waffles (1x 70gr Pearl Sugar/Choc Chip) RRP £1.15, may be present in Tesco.
Sesame Skinny Bagels
Warburtons stays the primary Skinny Bagel model within the UK, now with a 74% market share, following the success of its vary which incorporates Authentic, Cinnamon & Raisin and Protein Skinny Bagels. Given the recognition of the vary, which has seen a 26% progress over the previous two years, Warburtons is introducing a brand new product: Sesame Skinny Bagels.
The bagels are boiled then baked for genuine style and texture and are topped with sesame seeds, the second hottest flavour in bagels, for added texture. A supply of protein, these fluffy bagels are available in a pack of six, are pre-sliced and may be loved as they’re or toasted.
With an RRP of £1.75, the Skinny Bagels are on now on cabinets at Tesco and Morrisons, and will likely be coming to Asda on 22nd September with Sainsbury’s following in October.
Jonathan Warburton, chairman of Warburtons, stated: “Shoppers are all the time on the lookout for new methods to change up their mealtimes so offering customers with new, thrilling merchandise is actually essential to us. Waffles have turn out to be extremely fashionable and these are significantly scrumptious, as a deal with breakfast or snack, if I do say so myself! The extension of the Skinny Bagel vary with Sesame Skinny Bagels is a no brainer – a massively fashionable product already, this basic variation is a really welcome addition.”
