Sexual Well being Week: Main excessive avenue healthcare retailer Superdrug has eliminated the VAT from its Personal Model sexual well being product portfolio, in a transfer to assist assist the sexual well being of the nation.
The discount in worth, which is the equal of VAT, sees a choice of Superdrug’s Personal Model condoms and lubes being lowered, with the retailer “reducing the associated fee, not the enjoyable.” The transfer sees Personal Model Condoms x 12s, together with Additional Certain, Extremely Skinny and Ribs & Dots, from as little as £5.59 and Personal Model Lube now £3.19.
Jamie Archer, Superdrug’s Personal Model Director feedback, “As a number one well being and sweetness retailer, we consider that everybody ought to have entry to merchandise that assist their sexual well being, at an inexpensive worth. Sexual well being has at all times been an necessary retail class for us, each from a product and sexual healthcare companies perspective, to make sure our prospects really feel supported and in the end can have enjoyable, while staying secure.”
- Superdrug Personal Model Condoms Extremely Skinny x 12, was £6.99, now £5.59
- Superdrug Personal Model Condoms Ribs & Dots x 12, was £6.99, now £5.59
- Superdrug Personal Model Condoms Pure x 12, was £6.99, now £5.59
- Superdrug Personal Model Condoms Additional Certain x 12, was £6.99, now £5.59
- Superdrug Personal Model Lubricant 75ml, was £3.99, now £3.19
- Superdrug Personal Model Strawberry Lubricant 75ml, was £3.99, now £3.19
- Superdrug Personal Model Tingle Lubricant, was £3.99, now £3.19
- Superdrug Personal Model 2 in 1 Therapeutic massage Gel, was £3.99, now £3.19
That is the newest initiative from Superdrug to assist its prospects with the rise of value of dwelling. In July 2024, the well being and sweetness retailer lowered the costs of widespread family ache reduction merchandise, resembling aspirin and ibuprofen. Earlier this yr, Superdrug eliminated the VAT from its Personal Model suncare vary, for the second yr in a row.
The worth cuts are a part of Superdrug’s ‘Reclaim the Identify’ sexual well being literacy marketing campaign which is encouraging individuals to advocate for their very own sexual well being and wellbeing and enhance entry to necessary sexual well being data, services. The marketing campaign, in partnership with UK’s main sexual well being charity Brook, follows newest analysis which reveals that one in two individuals (51%) consider that society’s sexual well being can be improved if the proper anatomical names are used for the vulva and penis.
