The KRINK x Barossa Ink Restricted Version Shiraz embodies a fusion of artwork and flavour, showcasing a up to date and daring type each in and out. Cultivated within the coronary heart of Barossa, Australia’s premium Shiraz area, this wine boasts a daring and beneficiant character with wealthy berry notes complemented by hints of mocha, all wrapped in a deep, virtually ink-like hue. Priced at £11, KRINK x Barossa Ink can be completely out there from September at Waitrose, Asda, Morrisons, Sainsbury’s and Tesco, whereas shares final.
This collaboration is rooted in Craig Costello’s, also referred to as ‘KR,’ profound connection to ‘ink,’ having pioneered his personal line of paints and inks within the 90s. Costello, a extremely revered artist based mostly in New York, has left his mark throughout the globe together with his giant format installations and has collaborated with famend manufacturers corresponding to Tiffany & Co and Levi’s. KRINK x Barossa Ink marks Costello’s first partnership with a wine model.
Barossa Ink, launched by Grant Burge Wines in 2017 as a part of the Accolade Wines household, goals to ship probably the most vibrant and impactful wines potential. Following the success of its present portfolio, the Ink by Grant Burge vary has skilled 52% quantity progress over the previous 4 years, the limited-edition KRINK x Barossa Ink joins the lineup. Barossa Ink within the UK is up 12.4% worth in previous 12 months.
The launch of KRINK x Barossa Ink can be accompanied by digital content material, on-line and in retailer, in addition to a media occasion, paid-for influencer exercise and hypeboxes.
Tom Smith, advertising director – Europe, Accolade Wines, stated: “Barossa Ink Shiraz has garnered a devoted following. We anticipate that this limited-edition pack is not going to solely resonate with our loyal customers but in addition entice a youthful, artistic viewers to the model. The Grant Burge Wines model ethos of ‘Depart Your Mark’ aligns seamlessly with KRINK and his creative type. We’re thrilled to collaborate and introduce this disruptive limited-edition design.”
Craig Costello stated: “Collaborating with Barossa Ink was a pure match — we’re each are creatively growing formulation to make one thing particular. It was nice to include my drip aesthetic with Barossa Ink’s present branding to design one thing visually distinctive.”
KRINK x Barossa Ink Restricted Version Shiraz can be out there in Waitrose, Asda, Morrisons, Sainsbury’s, Tesco from 1st September 2024.
