A survey carried out by the Korea Chamber of Commerce and Business on “Chuseok Reward Buy Intentions” amongst 1,000 shoppers aged 20 and older revealed that 56.2 % of respondents plan to spend an analogous quantity on items as final 12 months, whereas 29.1 % indicated they might spend extra.
Fruit emerged as essentially the most most popular Chuseok present, chosen by 43.8 % of respondents throughout all age teams. Following fruit have been well being dietary supplements (32.4 %), meat (30.5 %), processed meals (22.2 %), seafood (12.5 %) and home goods (12.1 %). A number of responses have been allowed.
Ohk Kyung-young, professor of shopper economics at Sookmyung Ladies’s College, defined, “Fruit just isn’t solely versatile for ancestral rites throughout holidays but in addition peak in high quality throughout the autumn harvest, making it a perennial favourite for Chuseok.”