Related Meals Shops, a grocery wholesaler and cooperative, is deploying Birdzi’s buyer intelligence and engagement platform to offer customized engagement and achieve superior buyer insights throughout its company and impartial member supermarkets.
“Early on, we acknowledged Birdzi’s distinctive potential to reinforce AFS’ buyer engagement and foster loyalty throughout our community of member retailers,” Jason Sokol, vp of promoting, Related Meals Shops, mentioned in a press launch. “The pliability of the Birdzi platform allows AFS to customise engagement methods for particular person shops, permitting each us and our members to function with larger effectivity in at present’s aggressive grocery panorama.”
The wholesaler will roll out Birdzi’s shopper analytics platform, customized advert, coupon flyers and viewers engagement instruments first earlier than deploying Birdzi’s Visper personalization engine. The platform is predicted to be reside in time for the vacation season, offering AFS company and member areas with capabilities that embody:
- By means of an automatic, AI-driven course of, Visper will use AFS’ and member retailers’ whole retailer catalogs to strategically generate customized promotional gives for every shopper.
- With invaluable insights into buyer conduct and marketing campaign efficiency, AFS retailers will achieve a nuanced understanding of buyer responses, engagement and interactions.
- The Birdzi platform comes geared up with the flexibleness required to customise methods and meet the exact wants of every impartial AFS member location. Whether or not evaluating the success of a brand new promotion or assessing the impression of a pricing technique, AFS retailers will generate applications match to their particular objectives.
Related Meals Shops was established in 1940 when 34 impartial retailers joined collectively to battle excessive provider prices and competitors from giant chain shops. AFS presently serves almost 450 retailers throughout the Intermountain West.
