Duke's Cooper Flagg indicators shoe take care of New Stability

Duke freshman ahead Cooper Flagg, the projected No. 1 decide within the 2025 NBA Draft, has signed a take care of New Stability, the attire firm introduced Monday.

The deal — which was first reported by ESPN — will make Flagg considered one of New Stability’s signature athletes, doubtless together with a signature shoe. Flagg joins Kawhi Leonard, Jamal Murray and WNBA rookie Cameron Brink as considered one of New Stability’s basketball headliners.

“I grew up carrying New Stability, and I admire their genuine connection to my group. The main target and development of the model in basketball and our shared values and historical past drew me in,” Flagg stated in a press release. “From day one, it was clear that this could be a family-like partnership. I’m so excited to hitch this household and assist them develop the class with younger athletes.”

Cooper Flagg, The Clever Selection. pic.twitter.com/JvvvMM9lfm

— New Stability (@newbalance) August 26, 2024

Selecting New Stability wasn’t only a skilled choice for Flagg, however a private one, too: the reigning Gatorade Nationwide Participant of the 12 months and five-star recruit grew up simply 25 miles from New Stability’s manufacturing plant in Skowhegan, Maine.

Earlier than each new faculty 12 months, Flagg’s mom Kelly took him and his twin brother Ace to the manufacturing unit’s annual tent sale, the place they’d purchase a brand new pair of sneakers and backpack. To advertise Monday’s announcement, the corporate even shot promotional content material with Flagg in his hometown of Newport, Maine.

“Cooper provides a lot to our basketball roster, and we’re thrilled to welcome him to the New Stability household,” Naveen Lokesh, New Stability’s head of basketball sports activities advertising, stated in a press release. “He’s a pressure to be reckoned with on the court docket, and we stay up for constructing our relationship as he grows the sport and supporting him in all endeavors.”

Earlier than final season, Connecticut ladies’s star Paige Bueckers turned the primary school athlete with their very own signature shoe deal, after she signed an NIL contract with Nike. Now Flagg is the second, regardless of not having performed a single minute for the Blue Devils.

Whereas some school athletes have partnered with attire corporations within the NIL period — Adidas signed 15 feminine collegians in the summertime of 2022, for instance, along with the fiftieth anniversary of Title IX — it’s nonetheless a relative rarity earmarked for sports activities’ prime rising stars.

Flagg matches that mildew, even when he’s but to look in school. Regardless of reclassifying as much as 2024, the 6-foot-9 ahead maintained the No. 1 recruiting rating within the class, and is predicted to guide Duke in Jon Scheyer’s third season as head coach. Duke is No. 6 in The Athletic’s preseason top-25 rankings.