Levi’s has reopened its expanded retailer at Suria KLCC, Malaysia. Spanning 393sqm, that is the model’s largest flagship in Southeast Asia and a part of its direct-to-consumer enlargement technique within the area.
The brand new retailer options the model’s signature NextGen Indigo format, designed to ship an immersive procuring expertise, with fashionable touches like LED portal entry and elevated model lounges.
It is going to provide numerous collections together with Levi’s Classic Clothes, the Made in Japan line, and climate-adaptive choices such because the Efficiency Cool vary.
Levi’s additionally partnered with native artists to supply distinctive, Malaysia-inspired personalisation choices. For the reopening, the model labored with avenue artist Cloakwork to design unique warmth press patches that remember native heritage.
As well as, the Suria KLCC outlet has its very personal Tailor Store, providing shoppers the choice to personalise and customise their attire.
Nuholt Huisamen, MD of East Asia Pacific, Levi Strauss and Co, mentioned strengthening its presence in Southeast Asia is essential for the model’s development ambitions.
“Our ambition is to grow to be a $10 billion firm and a world-class retailer, and our worldwide enterprise will play an integral position in serving to us to attain this,” mentioned Huisamen.
“Southeast Asia – and the broader East Asia Pacific area – holds immense potential for us, with many markets main the best way in creating trend developments which can be rapidly picked up globally.”
