RunThrough, the UK’s largest and Europe’s fastest-growing working occasions firm, has at this time introduced ASICS because the Official Presenting Accomplice of The RunThrough Basis LONDON TEN going down on the Queen Elizabeth Olympic Park on December 15, 2024.
The RunThrough Basis LONDON TEN Offered by ASICS might be a celebration of range in working, with the intention of inspiring folks from all backgrounds and means to grasp the ability of motion.
ASICS, famend for its dedication to uplifting each physique and thoughts via motion, aligns completely with the RunThrough Basis’s mission to advertise inclusivity and break boundaries to participation in working. The partnership with ASICS reinforces the model’s founding function, encouraging runners of all skills to expertise the transformative energy of motion on the thoughts.
The RunThrough Basis LONDON TEN Offered by ASICS, a free-to-enter occasion, was created to interrupt down boundaries to participation and enhance range in working. Locations for the occasion might be allotted via a poll course of that prioritises these from decrease revenue areas in addition to first time runners. Tens of hundreds of individuals have already utilized for the poll and with a capability of 6,000 runners, locations might be extremely wanted. The poll is open now and will be entered right here.
This initiative strengthens ASICS’ message of inclusivity, making organised working occasions accessible to everybody, no matter background or expertise degree.
Matt Wooden, co-founder of RunThrough, commented, “We’re thrilled to have ASICS as our presenting companion for The RunThrough Basis LONDON TEN. Their dedication to selling the bodily and psychological advantages of working aligns seamlessly with our objective of creating working accessible to everybody. RunThrough
and The RunThrough Basis have at all times existed to encourage energetic nations via working and we’re excited together with ASICS to have the ability to focus our mission round this occasion on growing range throughout the sport and additional celebrating the ability of motion.”
Lucy Greenhalgh, Advertising and marketing Supervisor, ASICS UK mentioned: “At ASICS, we’ve at all times believed within the energy of sports activities to unite folks and uplift spirits. Our founding perception is that motion and train advantages the physique and the thoughts. It’s why we’re known as ASICS which is an acronym for ‘Anima Sana in Corpore Sano‘ which interprets to ‘a Sound Thoughts in a Sound Physique.’ Whether or not you’re an elite athlete or simply beginning in your working journey, all you need to do is transfer. As a result of whenever you transfer your physique, you progress your thoughts. And so we’re delighted to companion with the RunThrough Basis occasion because it opens the expertise for all who run, to maneuver with no boundaries or limitations.”
As a part of this partnership, ASICS might be prominently featured all through the occasion communications and can host varied activations on race day. Runners can have the chance to talk to ASICS consultants and obtain free gait evaluation, trial the newest ASICS merchandise and the possibility to win ASICS branded merchandise, guaranteeing an unforgettable expertise for all contributors.
The poll is open now and can shut on third November 2024 so make certain to enter now to not miss out.
The RunThrough Basis invitations group teams, each working and non- working, to have interaction in a dialogue on methods to collaborate and obtain the shared objective of accelerating participation and selling wholesome life. events are inspired to succeed in out to the Basis through data@runthrough.co.uk.
RunThrough continues its mission to foster inclusivity, group engagement, and the enjoyment of working via its occasions. With over 270 races in 2024 and 285,000 contributors, together with the Fulham 10k and the London Half.
