There shall be a modest U.S. retail gross sales bump, of 1.2% to three.5%, as a result of political and financial uncertainty.
That is a main discovering of a Gordon Brothers forecast that additionally revealed the vacation calendar is not a retailer’s finest buddy this 12 months, based on a press launch on the info findings.
“Not solely is the U.S. election regarding customers and rising promoting prices, however Thanksgiving is late within the 2024 calendar 12 months so there’s practically one much less week between Black Friday and Christmas,” Alexa Driansky, managing director at Gordon Brothers, stated within the launch. “In consequence, retailers will really feel much more strain this 12 months as a result of a significant vacation gross sales time crunch.”
