Dive Temporary:
- Casualwear model Chubbies has signed a licensing cope with the NFL, in keeping with a press launch Wednesday.
- The primary attire assortment from the partnership will launch on Oct. 17, and can embrace a efficiency polo and lined swim trunks with a 5.5-inch inseam, in keeping with a Chubbies spokesperson, with sizes starting from S to XXL and XS to 3XL, respectively.
- Together with the deal, Chubbies introduced that San Francisco 49ers tight finish George Kittle will turn into its artistic director of soccer. Within the function, Kittle will lead design efforts and drive technique for Chubbies’ NFL attire collaborations and function a model ambassador.
Dive Perception:
Kittle’s new title expands on a pre-existing deal between the participant and the Chubbies model, which included two collections in June and October of 2023.
“This partnership completely fuses my on-field dedication with my off-field artistic ardour,” Kittle mentioned within the launch. “I can’t wait to convey our shared imaginative and prescient to life and join with followers in an thrilling new method.”
The primary drop of the brand new assortment will function 12 NFL groups: San Francisco 49ers, Buffalo Payments, Tampa Bay Buccaneers, Kansas Metropolis Chiefs, Dallas Cowboys, Miami Dolphins, Philadelphia Eagles, Inexperienced Bay Packers, Las Vegas Raiders, Pittsburgh Steelers, Houston Texans and Minnesota Vikings.
Costs vary from $69.50 to $89.50, and the road will probably be obtainable on-line and in choose Chubbies shops, per the spokesperson. The gathering will develop to incorporate all NFL groups in spring 2025, in keeping with the discharge.
Chubbies’ cope with the NFL comes on the heels of its licensing cope with Workforce USA and Olympic Heritage, introduced in July.
Chubbies is owned by Solo Manufacturers, whose portfolio additionally contains Oru Kayak and Isle Paddle Boards, together with its namesake transportable range model. Sister publication Trend Dive beforehand reported that on a March earnings name, Solo Manufacturers CEO mentioned the corporate deliberate to “double down” on its core companies, together with Chubbies, and restructure its advertising partnerships. The Workforce USA and NFL offers might be indicative of this technique.
In August, Solo Manufacturers reported Q2 web gross sales of $131.6 million, a 0.5% improve 12 months over 12 months. The corporate lowered its full-year steering, citing “softer demand tendencies in our enterprise as customers are being extra selective with their spending.”