Elina Vilk has been named chief enterprise officer at David’s Bridal and can lead the retailer’s Pearl by David’s model.
Pearl by David’s was designed to broaden David’s Bridal’s market share within the occasion planning area and serves as the one planning app with an in-person aspect, a rewards-based Diamond Loyalty Program integration and end-to-end buyer contact factors, in line with a press launch.
“Welcoming Elina to the David’s Bridal household serves as a pivotal second in our enterprise we consider will drive exponential development,” Kelly Cook dinner, president, model, expertise and finance at David’s Bridal, mentioned within the launch. ” Pearl continues to turn into the main occasion planning platform out there bringing her [the bride] a seamless, stress-free expertise and Vilk is poised to assist us lead this essential new chapter forward.”
“I am completely honored to affix such a gifted and memorable group at David’s Bridal as chief enterprise officer and to steer Pearl and construct on its current legacy of success,” Vilk mentioned within the launch. “With ladies accounting for 85% of shopper spending and 75% figuring out themselves as the first shopper for his or her family, we’re seeing model choices actually start as soon as she will get engaged as she formally steps into the position as family CEO. It is our purpose to be there for her and type an emotional connection throughout this essential milestone that may final a lifetime. My focus is to proceed constructing a world class platform together with her on the forefront of each choice we make, making certain we’re deeply linked to that bride and are there for her each step of the way in which.”
Vilk brings almost 25 years of selling and e-commerce expertise to the position. She beforehand served as CMO at Hootsuite and WooCommerce, and in roles at Fortune 100 and Fortune 500 firms Meta, PayPal, Visa and Yahoo.
