TikTok father or mother firm ByteDance is pulling the plug on TikTok Music, its short-lived music streaming service, by November. Launched simply over a 12 months in the past in July 2023, the platform debuted in Indonesia and Brazil as a part of the corporate’s effort to develop its TikTok empire into music streaming.
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“We might be closing TikTok Music on the finish of November so as to concentrate on our aim of furthering TikTok’s position in driving even higher music listening and worth on music streaming companies, for the good thing about artists, songwriters, and the business,” Ole Obermann, TikTok’s international head of music enterprise growth, stated in a press release.
ByteDance has lengthy had a strained relationship with the music business in the US. Earlier this 12 months, a royalties dispute with Common Music Group (UMG) led the writer to tug its complete music library from the platform. Whereas TikTok denied UMG’s claims, the 2 ultimately resolved the disagreement and reached a brand new deal.
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TikTok performs a significant position in music discovery, with about 107 million customers within the U.S., and 67 p.c of these customers saying they’re extra prone to hunt down a music after listening to it on the app. TikTok music, initially referred to as Resso, was rebranded to TikTok Music in 2023 and had expanded to Singapore, Australia, and Mexico on a doable path towards the US. Nevertheless, it confronted setbacks, together with being banned in India earlier this 12 months.
TikTok Music, like Spotify, operates as a freemium subscription service. With the service shutting down on Nov. 28, Apple customers have till then to request refunds. Google Play subscribers with plans extending past Nov. 28 will routinely obtain a refund or can request one via Google Play earlier than the service sunsets.