Based in 1986 by Moni Varma, Veetee Meals has grown from a small UK enterprise into a world chief in rice and ambient meals manufacturing, with services within the UK, India, and now the US. The Selma website will play an important function in producing Veetee’s famend rice merchandise in addition to an thrilling vary of its new comfort meal traces underneath the HungryHeads model.
Rajiv Varma, managing director of Veetee Meals, commented: “We’re thrilled to carry Veetee’s high-quality meals to the US market, and Johnston County in North Carolina is the right location for our first manufacturing plant exterior the UK. This growth will not be solely a testomony to our continued development, but in addition to our dedication to offering customers with scrumptious, handy meals made out of the best components. We’re excited to introduce our modern new merchandise to households throughout America.”
The Selma facility can be geared up to supply Veetee’s core rice merchandise, together with its increasing vary of ambient meals, together with NoodleHead, PastaHead, and MacNcheeseHead, set to make their US debut. The positioning will use cutting-edge know-how developed over 20 years in Veetee’s UK factories, making certain the corporate’s signature mix of style, high quality, and comfort.
Moni Varma, chairman of Veetee Meals, added: “This can be a important milestone in our journey as an organization. The US is an extremely necessary marketplace for us, and this funding permits us to fulfill the rising demand for our merchandise. We’re excited to see our modern, scrumptious meals grow to be a staple in households throughout the US.”
Veetee Meals is greatest recognized for its microwaveable steam-filtered rice trays, which have been obtainable in US shops for a number of years. The corporate’s wider portfolio, together with new traces from the HungryHeads model, will now profit from elevated native manufacturing, bringing even larger comfort to American customers.
The North Carolina challenge has obtained important backing from native and state officers, with Governor Roy Cooper welcoming Veetee’s choice to put money into the state’s rising meals manufacturing sector. The state has supported the challenge with a Job Improvement Funding Grant over 12 years, contributing to the plant’s long-term success.
