Dive Transient:
- Swedish outside clothes model Fjällräven has launched a peer-to-peer resale program within the U.S., per a information launch.
- Powered by resale tech firm Archive, the Fjällräven Pre-Cherished market permits for purchasers to purchase and promote gently used luggage, gear and attire.
- The model will counsel an inventory worth primarily based on its situation and authentic worth, and it’ll present a pre-paid USPS transport label for sellers to ship items to patrons. Sellers can select between receiving money or credit score towards a web based buy at Fjällräven.
Dive Perception:
Fjällräven’s peer-to-peer resale market “aligns with the model’s long-standing mission to cut back waste and promote circularity inside the outside and attire industries,” in line with the model.
The corporate has prioritized sustainability and seen a notable enhance in product repairs; in 2023, Fjällräven repaired 8,531 objects, up from 3,556 in 2021.
“Since 1960 Fjällräven has believed in creating merchandise constructed to final with sustainability, sturdiness, and timeless design,” Nathan Dopp, Fjällräven CEO of the Americas, mentioned in a press release. “Our dedication to sustainability isn’t just about minimizing our impression as we speak, however about making certain that our merchandise proceed to serve a function for generations to return. Resale is a pure extension of this philosophy.”
Fjällräven’s Pre-Cherished peer-to-peer resale market
Courtesy of Fjällräven
The resale market continues to develop within the U.S. Final 12 months, the U.S. used clothes market hit $43 billion, up from about $23 billion in 2018, in line with a ThredUp resale report launched earlier this 12 months. And the U.S. secondhand market is projected to achieve $73 billion by 2028, in line with that report.
Demand for used items is excessive: Virtually 90% of shoppers purchased or offered used items within the final 12 months, in line with eBay’s 2024 Recommerce Report launched in Could.
Apart from Fjällräven, different retailers have launched their very own resale applications, together with youngsters’s attire firm Hanna Andersson, attire model Faharty, City Outfitters and New Steadiness.
