Beef bowl chain introduces their “fourth meat.”
Japanese restaurant chain Yoshinoya is synonymous with the meat bowl, the operative phrase being “beef” as a result of in any other case, it’s only a “bowl” and who desires to eat that? Nonetheless, they provide a variety of different bowls too.
And beginning 28 August, they formally added ostrich to the menu, calling it their “fourth meat” after beef, pork, and rooster. A restricted variety of 60,000 Ostrich-don ostrich bowls will likely be offered at choose Yoshinoya places round Japan. The naming is fascinating in that they use the English “ostrich” somewhat than the usual Japanese phrase “dacho” presumably to make it sound a bit of extra exotically appetizing.
Picture: PR Instances
The Yoshinoya web site has a map of shops promoting Ostrich-don, so I used to be capable of observe down and order one for myself. Earlier than you determine to take action too, I ought to warn you that that is nonetheless a little bit of an experimental dish, and as such it comes at an experimental worth of 1,683 yen (US$12) after tax. You most likely have to essentially wish to attempt it to put down that a lot cash for it.
▼ The bowl is topped with a salad and comes with a bowl of soup and uncooked egg on the aspect.
This was the primary time I’ve ever eaten ostrich so I wasn’t certain what to anticipate. It’s ready in a method to resemble roast beef, which I’m unsure was an excellent concept. Taking my first chunk I used to be anticipating that burst of roast beef taste but it surely by no means got here.
It wasn’t dangerous in any respect, but it surely was totally different from what I used to be anticipating. I believed the style was similar to these soy sizzling canines, which I additionally sort of like, however really feel it must be its personal factor somewhat than imitating different in style meats. The horseradish soy sauce and bitter cream have been doing loads of the heavy lifting within the taste division.
▼ The egg livens issues up a bit too.
Then again, the meat was extraordinarily lean and it was a hearty meal with out being heavy. That’s particularly an enormous plus throughout these disgustingly sizzling days when even the slightest little bit of fats could make you are feeling too bloated to maneuver.
In line with Yoshinoya, ostrich meat has loads of imidazole dipeptides that are stated to fight fatigue. I don’t usually purchase into that sort of promotional speak, however I’d be mendacity if I stated I didn’t really feel a slight spring in my step after consuming it.
▼ I must also tip my hat to Yoshinoya for the salad, which was means brisker than I’d ever anticipate from them.
I think about the worth would come down within the occasion Ostrich-don turns into an everyday fixture on the menu, however even then I’m unsure if it’s one thing I’d eat loads of. It doesn’t reside as much as the hyper-palatability of the usual beef bowl, however I feel it is extremely worthy of being a more healthy different to it. Maybe it could possibly be like what Weight loss program Dr. Pepper is to common Dr. Pepper.
By the best way, Yoshinoya is providing Ostrich-don in coordination with its new subsidiary beauty firm Speedia. Speedia farms ostriches and makes use of parts derived from ostrich in its line of skincare merchandise as a result of they’re stated to have anti-aging and skin-permeability boosting results. The deliberate system is for Yoshinoya to make use of the meat as meals and Speedia to make use of the inedible leftover components like feathers and bones to reduce waste.
Picture: PR Instances
Yoshinoya says it has been trying into ostrich meat for the previous 20 years as a result of it requires much less assets and is more healthy than beef. It is likely to be a tough promote to most people, however solely time will inform if Ostrich-don continues to develop. If you wish to get a sneak peek at this potential way forward for rice bowls, observe down a taking part Yoshinoya nearest to you and take a look at it out whereas it’s nonetheless round.
Associated: Yoshinoya, PR Instances
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