French telecommunications service supplier Bouygues Telecom has launched a brand new AI-based assistant for customer support. Developed in partnership with Google Cloud utilizing Generative AI (GenAI), the conversational agent might help prospects select a service plan, smartphone, fee plan, and financing methodology on the operator’s web site by means of conversations.
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What’s GenAI?
GenAI refers to a subset of synthetic intelligence applied sciences designed to generate new content material based mostly on current information. This may embrace textual content, photos, music, and extra. Contemplating the obtainable information throughout the system, the know-how generates new responses or content material based mostly on consumer requests.
Tailor-made Buyer Options
Prospects can merely go to the Bouygues Telecom web site, click on on “Want Assist,” positioned on the backside of the web page, open the chat window, and choose “AI Service Assistant” to provoke conversations. The AI assistant takes under consideration buyer preferences, corresponding to plan advantages, to assist select the provide that most accurately fits their expectations.
Buyer Help and Effectivity
Bouygues Telecom stated it has change into the primary operator to supply its prospects the power to check completely different services and products immediately from the chat. Throughout its launch section, the AI will deal with buyer queries from 9 PM to eight AM on weekdays, managing almost 15 p.c of general visitors throughout these hours.
“We’re proud to be the primary French operator to deploy a digital gross sales assist software based mostly on generative AI in partnership with Google Cloud,” stated Bouygues Telecom. “This software accelerates decision-making and serves as a key asset for exciting gross sales and buying new prospects.”
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In accordance with the official launch, the assistant, powered by Google Cloud’s Vertex AI and utilising the Gemini giant language mannequin, provides a conversational expertise that’s intuitive and related, even incorporating humour.