One in 5 respondents (22%) mentioned they’d participated in back-to-school buying prior to now 12 months, evenly break up between girls (52%) and males (48%).
Three quarters of those (76%) are dad and mom of schoolchildren. One in ten (10%) are grandparents, and one in six (17%) are individuals with no youngsters of their very own. College students, who could also be looking for themselves, make up 11% of back-to-school consumers.
Over half (54%) purchase most gadgets in a single buying session forward of the tutorial 12 months, however 4 in ten (41%) purchase issues as they want them all year long.
Two fifths (43%) spent greater than £100 on their final store, with 13% spending over £200. Faculty uniforms are probably the most extensively bought merchandise, with two thirds (67%) of back-to-school consumers shopping for it.
Asda guidelines within the North, Amazon hottest in London
The highest three back-to-school retail shops in Britain are Asda (31%), Tesco (31%) and Amazon (28%). Specialised uniform shops are additionally extensively used (25%), as is Marks and Spencer (23%). Sainsbury’s got here in at quantity six with almost one in 5 (19%) back-to-school consumers shopping for there.
There are, nevertheless, important regional variations in relation to back-to-school retail. Asda is the highest model within the North (39%), Midlands (37%) and Scotland (36%), however is available in fifth place in London the place solely 17% shopped there final time. Tesco leads within the South (37%), East (34%), Wales (38%) and London (33%), the place it’s tied with Amazon.
Specialised uniform shops which promote to 1 / 4 (25%) of consumers throughout the nation do a lot much less nicely in London (16.4%), the East (16%) and Scotland (18%).
