“This thrilling collaboration with Mattel will convey collectively the adrenaline of motor racing and the joy of toy automobiles and supply alternatives to see the positive particulars that go into an F1 automotive, all within the palm of your hand,” stated Emily Prazer, Chief Business Officer of F1.
“It’s greater than only a partnership; it’s a celebration of velocity, creativity and innovation that may convey followers a brand new approach to interact with the game.”
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Roberto Stanichi, Government Vice President of Scorching Wheels, and Head of Autos and Constructing Units at Mattel, added: “Scorching Wheels has at all times been about nurturing the challenger spirit, so the partnership with System 1 is a pure and thrilling match. It’ll convey two of the biggest international fan communities collectively to share their ardour for automobiles and racing.
“In collaboration with System 1, we now have put collectively a program that enables children to duplicate the joys of F1 racing the place they’ll drive like the professionals and engages with our loyal communities on a worldwide scale.
“Like Scorching Wheels, F1 is all about thrill and automotive efficiency, and the broad assortment we’ve created will take F1 fandom to the subsequent stage together with further shopper touchpoints like digital and retail activations.”
