Thai Dragon is launching two new noodle varieties in a handy, ‘able to eat’ in two minutes, format, together with:
- Thai Dragon Infernal Chilli Noodle Bowl, 240g RRP £2.20
- Thai Dragon Pad Thai & Sriracha Noodle Bowl, 240g, RRP £2.20
Launched in 2020, to create a spread of spicy and fragrant sauces and snacks impressed by conventional Thai delicacies, Thai Dragon has had an unbelievable few years, just lately reaching annual gross sales of over £10 million. It has since expanded into noodles and cooking pastes and now options an intensive vary of sauces, together with classics like sriracha mayo, candy chilli and soy sauce.
Thai sriracha is a much-loved condiment which has already achieved cult standing within the US and has just lately made implausible floor within the UK. Described as Asia’s ketchup, with a kick, it has a distinctively hot-sweet Thai flavour. The sauce has effortlessly made its method from South-East Asian eating places to UK supermarkets.
Coming in at a extremely aggressive value level, the Thai Dragon model has been shaking up the UK sauce, noodles and snack classes with its keenly priced, Thai-inspired providing. Every launch from the Thai Dragon model has achieved nationwide retail listings – making it one of many quickest rising manufacturers of latest years.
Talking concerning the new traces, Surya Meals’ managing director, Harry Dulai, stated: “The Thai Dragon model has obtained off to a implausible begin. Combining high quality and genuine flavours with approachable pricing has helped us obtain spectacular gross sales and we’re excited so as to add additional, nice worth merchandise to the Thai Dragon vary. These newest dishes are tremendous versatile, fast to make and might be simply customised by including your most popular alternative of protein for a satisfying, hearty meal. The daring flavours are additionally very fashionable.”
The brand new noodle traces can be found completely at Tesco till the top of the yr, after which additional retailers will probably be invited to checklist the traces.
The Thai Dragon model is being supported by a recent client going through web site and a social media marketing campaign titled #ridethedragon which incorporates client competitions and on-line giveaways. The model can be working with on-line social media influencers to achieve its target market.
Surya Meals is likely one of the largest suppliers of world meals to the UK meals sector. It’s behind a number of of the UK’s main manufacturers and holds the No.1 market place for Laila Basmati (No. 1 dry rice model), Mai Thai (No. 1 Jasmine rice model) and Thai Dragon (No.1 sriracha sauce model.)
It continues to innovate within the sector, just lately launching a standard Greek mezze vary, Trophi, in addition to the Japanese model Akira – a spread of fashionable Japanese sides and snacks, spanning gyoza, yakitori and bao buns. It is usually behind the just lately launched Korean model Solar Hee which places traditional Korean elements on the fingertips of passionate UK residence cooks.
