On the 2024 Cellular Broadband Discussion board, Wasit Wattanasap, Head of Nationwide Operations and Assist Enterprise Unit, AIS, offered the corporate’s imaginative and prescient for integrating AI and superior community orchestration inside 5G frameworks, setting the stage for seamless, clever, and extremely scalable telecom infrastructure.
AIS’s strategy facilities on reworking community layers, from service orchestration to integrating AI-driven insights. This structure, designed to optimize efficiency, reliability, and flexibility, locations AIS on the forefront of a 5G-driven, AI-enhanced telecom panorama.
AIS is leveraging superior cognitive applied sciences to steer the digital transformation in telecom, specializing in AI, machine studying (ML), 5G, and autonomous networks to boost operational effectivity and create progressive buyer experiences. The corporate’s technique within the cellular phase revolves round 5G monetization, the place AIS goals to generate new income streams by providing premium companies, experiences, linked autos, and progressive metropolis purposes, absolutely using the low-latency and high-speed capabilities of 5G. AIS can also be specializing in digital differentiation, providing personalised cellular experiences by way of AI that present dynamic companies and tailor-made content material suggestions, guaranteeing a fascinating and related buyer expertise.
The corporate has set its sights on high quality acquisition within the mounted broadband house by utilizing AI-driven analytics to optimize service supply, guaranteeing excessive efficiency and a seamless consumer expertise. This strategy consists of predictive upkeep and customised broadband options. AIS can also be introducing progressive broadband merchandise, reminiscent of sensible dwelling integrations, gigabit web, and 5G mounted wi-fi entry (FWA), offering flexibility and high-speed connectivity in areas missing conventional broadband infrastructure.
Furthermore, AIS is supporting the digital transformation of enterprise options by enabling enterprises to modernize their operations with AI, IoT, and cloud-based companies, serving to companies embrace Trade 4.0 applied sciences. To attain this, AIS provides enhanced connectivity for enterprises, offering dependable, high-speed 5G options to help mission-critical purposes and guarantee seamless operation.
The spine of AIS’s technique lies in its information insights and buyer care. By making use of superior analytics, AIS can predict and resolve customer support points earlier than they come up, bettering satisfaction. AI-driven interactions facilitate seamless engagement, whether or not it’s by way of chatbots, apps, or digital assistants, providing a personalised buyer journey.
AIS can also be enhancing agility, stability, and safety in its operations. AI-driven IT intelligence repeatedly displays and optimizes community efficiency, permitting AIS to reply rapidly to altering market circumstances and buyer wants. When it comes to safety, AIS employs AI to detect and neutralize threats in actual time, guaranteeing a safe atmosphere for each customers and enterprise shoppers.
With autonomous networks powered by AI and ML, AIS goals to enhance community reliability by enabling self-healing and self-optimizing programs. These autonomous networks automate operational duties reminiscent of community provisioning and fault decision, lowering prices whereas guaranteeing high-quality service even throughout peak site visitors
When it comes to generative AI (GenAI), AIS is exploring new enterprise fashions and buyer experiences. AIS stays forward of the competitors by utilizing AI to generate new product designs, service packages, and predictive insights into buyer conduct. Generative AI additionally enhances buyer interactions by delivering personalised content material and suggestions in actual time.
Main Thailand’s 5G-Superior Transformation
Wattanasap’s presentation emphasised that AIS is main the way in which in 5G-Superior know-how in Thailand. It goals to redefine connectivity with a strong, autonomous community that presents new enterprise alternatives and enhances buyer experiences. By shifting from conventional site visitors monetization to experience-driven fashions, AIS makes use of 5G’s ultra-low latency, excessive pace, and large connectivity to supply personalised companies like VR/AR, gaming, and sensible metropolis options. This strategy permits AIS to create dynamic, tiered service choices and monetize 5G site visitors based mostly on buyer conduct.
AIS’s technique additionally maximizes 5G protection throughout all frequency bands, guaranteeing dependable service in city and distant areas. With the evolution from L3 to L4 community automation, AIS integrates self-healing and AI-driven decision-making, offering wonderful reliability and price effectivity because it scales its 5G community.
In 2024, AIS is main the way in which in Thailand by introducing the nation’s first 3CC provider aggregation and repurposing the two.1 GHz spectrum for 5G, enhancing community capability, and boosting speeds. The profitable completion of the mmWave Gbps trials additional positions AIS to supply ultra-fast, high-bandwidth connectivity in high-demand areas, enabling progressive companies like cloud gaming and clever manufacturing.
AIS additionally enhances buyer care by integrating AI options that proactively predict and resolve points, bettering service effectivity and satisfaction. The corporate is reworking its operations with predictive analytics and automation, guaranteeing seamless buyer help because it scales its 5G community.
Residing Community: Actual-Time, AI-Pushed 5G Experiences
AIS’s Care Progress technique focuses on making a “Residing Community” that adapts in actual time to buyer wants, providing on-demand 5G companies powered by AI and machine studying (ML). By analyzing consumer conduct, community circumstances, and repair high quality in actual time, the community can routinely regulate to optimize experiences, reminiscent of prioritizing bandwidth for high-value customers or enhancing high quality for streaming and gaming.
AIS additionally makes use of AI to advertise 5G acceleration packages tailor-made to customers’ wants, providing related companies, bettering buyer acquisition, and growing 5G adoption. The community identifies high-value customers and adjusts bandwidth allocation dynamically to make sure seamless service, even throughout peak instances.
Using experience-driven advertising, AIS can supply 5G packages immediately, boosting penetration charges and enhancing ARPU by way of personalised add-on packages that deal with customers’ real-time wants. The system ensures differentiated experiences, guaranteeing low latency, excessive pace, and safe buyer connectivity.
Care Technique: Liquid Community for Enhanced Person Expertise
AIS’s Liquid Community Expertise enhances consumer satisfaction by leveraging dynamic community administration practices on the L3 and L4 phases.
On the L3 stage, AIS handles burst occasions, cell outages, and site visitors surges by adjusting capability in actual time, guaranteeing seamless connectivity throughout peak intervals. This proactive strategy improves buyer satisfaction by over 10% and reduces churn by way of clever site visitors compensation.
On the L4 stage, AIS predicts community demand utilizing AI-driven analytics, optimizing protection and capability minutes upfront to keep up service high quality throughout high-traffic occasions. This predictive strategy boosts consumer expertise by as much as 20%, guaranteeing secure connections even throughout congestion.
AIS additionally compensates customers throughout site visitors floods, reminiscent of these prevalent in Chiang Mai, by rerouting site visitors and providing sooner speeds or additional information. This flexibility strengthens buyer belief and loyalty.
L4 Structure Evolution: AI, Automation, and Buyer Focus
AIS is reworking its community operations with a strong L4 structure to combine AI, automation, and superior information administration. This transformation enhances customer support, workforce effectivity, and community optimization throughout three core layers—enterprise, service, and core information.
Within the enterprise layer, AIS employs the 2C (customer-centric), 2H (human-centric), and 2B (business-centric) framework. Buyer-focused enhancements intention to boost consumer satisfaction by way of real-time fault administration and AI-powered responsive help. Workforce optimization instruments streamline area operations whereas enhanced enterprise service orchestration and API-driven monetization help enterprise development.
The service layer focuses on real-time community and useful resource administration. Key parts embrace AI-powered fault detection, automated service orchestration, and workforce administration, guaranteeing optimum useful resource use and repair continuity. An built-in API Gateway facilitates seamless communication throughout programs and departments, additional boosting operational effectivity.
Enhanced DevOps automation with AI-driven orchestration and open API integration helps environment friendly community administration and sooner service deployment. Digital Twin fashions and AI-powered purposes, just like the FME and Name Heart Copilots, empower autonomous operations and proactive challenge decision. The structure promotes single-domain autonomy, permitting segments of the community to self-manage and adapt to altering calls for effectively.
Trade Engagement and Contribution
Since 2022, AIS has persistently positioned itself on the forefront of the telecom trade, as evident within the vary of prestigious awards recognizing its improvements, high quality, and forward-looking methods. By means of its achievements, AIS has demonstrated a dedication to excellence in 5G and autonomous community (AN) options, emphasizing the transformative affect of those applied sciences on the trade.
The corporate can also be deeply dedicated to collaboration, working carefully with trade companions to develop AN practices, and co-create sustainable, mutually useful partnerships. This collaborative strategy allows AIS to foster innovation, construct management, and drive digital transformation throughout a number of verticals. By becoming a member of forces with key stakeholders, AIS goals to empower numerous industries by way of cutting-edge digital options, cementing its management and contributing to the expansion of a linked, resilient, digital future.
