Photograph: Generated by AI. Adobe Inventory.
Almost half, 45%, of shopper have browsed or purchases from a dwell buying occasion previously yr, in line with a VTEX survey that polled 1,000 U.S. customers.
The findings, in line with a press launch, indicated dwell buying is rising in populating but there’s a vital hole in shopper consciousness concerning when and the place occasions are going down.
Key findings embrace:
- Almost half (45%) of respondents stated they’ve participated in a dwell buying occasion hosted on marketplaces like Poshmark or Amazon within the final yr.
- Extra customers (61%) stated they’ve browsed or shopped on social video commerce channels like Fb Reside, TikTok Store, YouTube or Instagram Reels within the final yr.
- GenZ is the most important demographic buying video content material on social platforms with 83% — whereas Millennials are the most important group (58%) collaborating in dwell buying.
- The male shopper got here out on high in each class of potential video engagement — with 48% of males saying they’ve engaged in dwell buying in comparison with 42% of ladies.
“For manufacturers nervous about leaping into the dwell buying house, consistency is essential. As the information confirmed, greater than half would store by means of these channels if it was obtainable extra constantly. Do not concentrate on changing into an in a single day, viral success with one occasion. Deal with constantly delivering a technically seamless and fascinating expertise in your customers, and the remaining will observe,” Santiago Naranjo, CRO, VTEX, stated within the launch.
This on-line survey was fielded by Dynata, a market analysis agency, from August, 2024.
