Amazon’s Prime Massive Deal Days occasion was the omnichannel retailer’s greatest procuring occasion ever with extra Prime members procuring in comparison with final 12 months’s occasion and members financial savings greater than $1 billion on offers.
A Gen AI conversational procuring assistant, Rufus, helped thousands and thousands by answering questions, based on a press launch on the annual gross sales occasion.
Prospects additionally used Encourage, an in-app cell expertise to assist them uncover concepts and merchandise in a personalised feed, and Amazon Lens, the visible procuring instrument that identifies objects and finds comparable gadgets on Amazon.
“Our 2024 Prime Massive Deal Days occasion marked a robust begin to the vacation procuring season, with record-breaking gross sales and participation from Prime members worldwide,” Doug Herrington, CEO of Worldwide Amazon Shops, mentioned within the launch.
