Dive Temporary:
- Video commerce platform TalkShopLive is partnering with Amazon Reside for the primary time to host a sequence of reside buying exhibits on Nov. 29 to spotlight a curation of Amazon’s Black Friday offers.
- The reside buying occasions will function celebrities like Martha Stewart, Jennifer Hudson, Eva Mendes and Kimberly Schlapman as they showcase offers on merchandise like residence items, music and books, in response to a Thursday press launch.
- The reside occasions will stream on TalkShopLive, Amazon Reside, the hosts’ Fb and Instagram pages, and any website the place TalkShopLive is embedded, per the press launch.
Dive Perception:
For Amazon Reside, TalkShopLive’s expertise roster is a serious draw.
“By leveraging TalkShopLive’s spectacular lineup of exhibits and expertise, we’re in a position to deliver clients new methods to entry and revel in Amazon’s expansive Black Friday offers,” Wayne Purboo, vice chairman of Amazon Procuring Video, stated in a press release.
In the course of the Black Friday reside buying occasion, superstar hosts will probably be selling their very own merchandise, from Martha Stewart’s “Martha: The Cookbook” and Eva Mendes’ Skura Type sponges to Jennifer Hudson and Kimberly Schlapman’s respective new albums, amongst different merchandise.
“TalkShopLive and Amazon Reside each lead video commerce within the U.S., with every having already solidified itself as a spot the place clients go to seek out partaking, shoppable content material with prime expertise,” TalkShopLive co-founder and CEO Bryan Moore stated in a press launch. “By collaborating, we create a strong alternative for each main expertise and types that’s unparalleled, permitting them to fulfill clients at [the] level of inspiration to expertise shoppable video throughout any floor or social platform we attain collectively.”
Amazon launched its reside buying hub in early 2019, creating a web based area for consumers to view merchandise from a wide range of manufacturers. Citing 2023 Kantar analysis, Amazon Reside notes on its website that two in three Amazon Reside consumers stated they like discovering new merchandise on-line via creator suggestions.
With its Amazon Reside partnership, TalkShopLive provides one other main retailer to its record of collaborators. The social commerce firm teamed up with Walmart in 2021 to supply shoppable content material in its embeddable movies. After working with Greatest Purchase to provide in-store pick-up throughout the 2022 vacation season, the 2 firms collaborated once more the next yr on a three-part vacation buying sequence hosted by Greatest Purchase staffers.
Previous to its Amazon collaboration, TalkShopLive partnered with different family names like Kerry Washington, Oprah Winfrey, Jimmy Fallon, Drew Berrymore, Dolly Parton, Kate Hudson and Jamie Foxx.
