Apple has named Temu, the direct-from-factory on-line market, as one among its high apps for 2024.
In a information launch, Apple described the App Retailer as “the most secure and finest place for customers to find and obtain apps and video games,” due to a sturdy framework of instruments, applied sciences, and knowledgeable curation.
Temu ranks as the most well-liked iPhone app in 24 out of some 30 markets the place Apple publishes localized rankings, together with the US, Canada, UK, Germany, Switzerland, Austria, Spain, Eire, Netherlands, Sweden, Denmark, Norway, Finland, Poland, Australia, New Zealand, South Korea, UAE and South Africa. Temu is the second-most downloaded app in Japan, Italy, and France, in line with Apple App Retailer information.
Worldwide shoppers’ alternative
Temu obtained notable recognition worldwide for its client enchantment and rising belief. In September, Temu received Poland’s Blix 2024 Greatest Promotion Award, an award picked by client voting, three months after Temu was honored with the Market Success Award on the Retail Awards within the nation.
Temu was ranked as one of many ”High 30 Hit Merchandise of 2024” by ”Nikkei Stylish” in November, making it the one on-line market on the checklist. In December, Temu received the “Excellence Award” within the purchasing class of the “Greatest App Award 2024,” in Japan for its constructive impression on customers within the given yr.
Unbiased security validation
A December evaluation by Switzerland’s Nationwide Take a look at Institute for Cybersecurity (NTC) acknowledged Temu’s sturdy efficiency in managing app permissions, in comparison with its e-commerce friends. The examine was carried out by three specialists from the NTC who spent 60 man-days analyzing the Temu app, with no potential safety vulnerabilities discovered.
Dedication to safety
Temu’s method to security consists of a number of layers of safety protocols:
- Cybersecurity Certification: DEKRA, a German testing institute, has validated Temu’s compliance with the Cell Utility Safety Evaluation (MASA) customary.
- Bug Bounty Program: A collaboration with cybersecurity platform HackerOne invitations researchers to establish and tackle vulnerabilities within the app.
- Fee Safety: Partnerships with main bank card suppliers guarantee adherence to the Fee Card Business Information Safety Normal (PCI DSS) and incorporate superior protections like Visa 3D Safe and MasterCard ID Test.
- Anti-Phishing Measures: As a member of the Anti-Phishing Working Group, Temu actively participates in efforts to fight on-line fraud and cybercrime.
