Apple on Friday greeted prospects at its shops all over the world for the debuts of the iPhone 16, Apple Watch Sequence 10 and AirPods 4.
The brand new merchandise had been introduced at an occasion earlier this month and have been out there for pre-order since Sept. 13. The corporate lit up the glass dice at its Fifth Avenue Apple Retailer in New York Metropolis, in a nod to the improved Siri, which can gentle up the borders of the brand new iPhone’s display screen when that characteristic rolls out subsequent month.
Apple’s newest iPhones mark the corporate’s newest transfer into synthetic intelligence, with new Apple Intelligence options that may start to launch in October. The brand new options will permit prospects to rewrite textual content, take away objects from photographs and converse with an improved Siri. The software program developments will solely be out there on iPhone 16 and final yr’s iPhone 15 Professional units.
A view of Apple’s new iPhone 16 at an Apple Retailer on the Regent Road in London, United Kingdom on September 20, 2024.
Rasid Necati Aslim | Anadolu | Getty Pictures
However Apple shares slid on Monday after analyst studies urged that demand for the most recent iPhones was decrease than anticipated. TF Securities Analyst Ming-Chi Kuo mentioned in a word on Monday that first-weekend gross sales had been down about 12% year-over-year from the iPhone 15 final yr. Barclays, JPMorgan and Financial institution of America additionally famous delivery instances may translate to lighter demand for the costlier iPhone Professional fashions in comparison with final yr.
On Friday, UBS analysts urged traders should not overreact to what seems to be lighter gross sales as a result of that knowledge can also be collected by analyzing the wait instances for brand spanking new iPhone fashions and that these had been longer final yr due partially to provide chain disruptions.
“Forward of the iPhone 16 announcement, our evaluation urged {that a} lack of a killer app and arguably considerably half-baked introduction of Apple Intelligence would dampen demand,” the UBS analysts wrote. “Whereas we nonetheless argue the gathering of iPhone/iOS attributes are extra evolutionary than revolutionary, we warning that traders not overreact to knowledge that implies considerably preliminary tepid demand.”
The UBS analysts mentioned provide chain disruptions final yr “barely distorted/prolonged final yr’s knowledge,” which led to longer wait instances for purchasers for Professional fashions. Final yr, UBS wrote, prospects had a 41-day wait time for some iPhone 15 Professional Max preorders in comparison with a 26-day wait time for the iPhone 16 Professional Max this yr.
“Nonetheless, knowledge throughout all fashions and areas roughly every week publish launch help our view {that a} super-cycle just isn’t imminent as US and China knowledge on the margin is disappointing relative to final yr,” they wrote.
Units of the brand new Apple Watch Sequence 10 mannequin are on show after the presentation at Apple headquarters.
Andrej Sokolow | Image Alliance | Getty Pictures
The Apple Watch Sequence 10 affords a bigger display screen than that of earlier fashions. It’ll help, together with the sooner Sequence 9, new Sleep Apnea detection, in addition to different new options. The AirPods 4 provide a refresh with a smaller charging case and an possibility with noise cancellation.
CNBC reviewed the brand new iPhone 16 Professional Max and the Apple Watch Sequence 10 earlier within the week.