Tequila is a class that’s rising quickly and which has expanded in quantity in recent times. In keeping with IWSR the class is predicted to develop at a quantity CAGR of seven% globally between 2021-2026. The tequila class has been flooded with premium manufacturers which are piled excessive in supermarkets. However within the ultra-premium class one thing extra attention-grabbing is going on. Sluggish, cautious manufacturing by firms which have a confirmed monitor report in environmental sustainability and a dedication to no components of their liquids is resulting in new curiosity.
Underlining its sustainable credentials, SUAVE is one in all solely three tequilas on the planet to have been granted a Butterfly Mark – the coveted accreditation of Optimistic Luxurious which rewards and recognises manufacturers in style, magnificence, jewelry, way of life & wellness, and hospitality.
There are a selection of issues that make SUAVE stand out. One is worth. With retail costs starting from just below £100 for Blanco to £2000 for SUAVE Extremely Añejo, that is unashamedly some of the costly tequilas obtainable.
One other is craftsmanship. One cause for the comparatively excessive costs of those liquids in contrast with many in the marketplace is the truth that the corporate makes use of solely the very coronary heart of the agave pina. All of the inexperienced outer floor is stripped away in order that solely the pure white core of the pinas makes it into manufacturing. These strict high quality requirements are designed to minimise the quantity of inexperienced leaf stalk that’s left. This leads to a purer alcohol, creating an excellent product that avoids the tequila hangover. All this time and talent provides to the price of an ultra-premium liquid.
SUAVE stands out from the gang amongst tequila aficionados due to what it does not have. There are not any components in any respect. Underneath present guidelines, as much as 1% of a tequila could be made up of 4 kinds of additive: oak extract, caramel colouring, sugar syrup and glycerine. SUAVE does issues otherwise: flavours and color are solely pure emanating from the agave and from the barrels used for ageing the tequila. It’s additionally Kosher licensed.
Clients like Mickael Perron, bar & beverage buying Supervisor of The Lanesborough Lodge, who’re properly versed in fantastic liquids, compares manufacturers like SUAVE to the best cognacs. And as a Frenchman, he ought to know. He was impressed by the very fact the SUAVE is making an actual distinction to the atmosphere and that this effort is recognised by Optimistic Luxurious. The Library Bar at The Lanesborough serves the model’s Lunar expression which, because the identify suggests, is aged for a lunar cycle – 28 days. Easy and delicate, like all SUAVE Tequila expressions, Mickael Perron explains: “The standard implies that SUAVE can sit alongside a number of the fantastic cognacs and different spirits of high quality that we serve right here. The strict high quality requirements they makes use of has created an excellent product. And it’s 36.4% ABV so you will have a fragile style that folks discovering interesting. SUAVE Tequila is a drink which is comfortable and mild. It’s made with care and to sustainable, natural strategies. You’ll be able to actually style the richness of the Blue Weber Agave. I actually respect what they’ve created.”
The packaging is a chic, sculptural, organically formed bottle, so it helps that this bottle seems good in a chic bar.
Oliver Castilla-Tristan who owns Mezcalito in London, along with his associate Laura, agrees. He says: “When selecting what to checklist we search for solely 100% agave spirits and we search for differentiation. The SUAVE bottle is gorgeous: you simply should really feel it to sense the standard. Then once you style SUAVE, the liquid is superb: easy, super-soft, and straightforward to drink. Sustainability is vital to us and plenty of of our prospects, particularly educated American clientele, ask concerning the provenance and sustainability. They just like the ‘again story’ of a model like SUAVE.”
This impeccable assortment is an elevated ingesting expertise, created for sipping. It couldn’t be farther from the celebration tequilas that have been as soon as so acquainted within the UK. Deborah Ernst, a director of family-owned SUAVE Tequila says: “That understanding and appreciation of tequilas typically is just not true in every single place. In lots of components of the world, many individuals harboured recollections of scholar days and low cost tequila photographs the place the style of the liquid mattered little; the impact was what counted. Now shoppers are coming to understand that ‘correct’ tequila made utilizing 100% Blue Weber Agave is, like fantastic wine, handmade and related with the terroir, the land the place the crops are grown. Tequila relies on a pure, farmed product and cultivated in restricted portions in a delegated a part of the world. This realisation has kick-started the development in the direction of appreciation of excellent tequilas like SUAVE.”
SUAVE has gained quite a few worldwide awards. Deborah Ernst is happy with what her firm does. “Luxurious doesn’t imply extravagance. It’s about accountability, authenticity, craftsmanship, and style – plus respect for the atmosphere,” she says. “We hope individuals will in flip respect our delight in our conventional methodology and artisanal method to every little thing from the agave cultivation to the creation of the tequilas. On this fast-paced world, for us, it’s all about slowing down every so often and simply having fun with the second… whether or not that’s taking a break and slowly sipping and having fun with our liquids or the unhurried course of by which they’re made and matured.”
Amy Nelson-Bennett, CEO of Optimistic Luxurious, says: “We’re proud to announce Suave Tequila has been awarded the Butterfly Mark for assembly increased and better requirements for individuals and nature. Since inception, Suave embodies the essence of unparalleled pure magnificence, true to its roots – the proper mix between conventional craftsmanship and trendy aesthetics. From guaranteeing sustainable procurement ideas by the sourcing course of, reintroducing many animal and plant species to assist the area’s biodiversity initiatives and supporting native municipalities to enhance amenities and create jobs for over 50+ households from native cities – Suave Tequila is main the way in which to a greater future by optimistic, actionable actual change. Optimistic Luxurious is honoured to be working with them and to recognise Suave Tequila and the workforce as Actual Changemakers”.
Suave is distributed within the UK by JBE Imports.
