Ashley, Samsung companion on sensible house expertise

Dive Temporary:

• Ashley has teamed up with tech big Samsung to create The Linked Dwelling Expertise powered by Samsung SmartThings, the furnishings retailer introduced Tuesday.
• At Ashley’s flagship retailer in Brentwood, Tennessee, the furnishings retailer will showcase greater than 200 Samsung and SmartThings-compatible units inside vignettes, demonstrating to customers how sensible units can match inside their house and enterprise areas, in keeping with the announcement.
• The retailer will host a grand opening occasion for the in-store expertise on Oct. 26. Ashley plans to open extra Linked Dwelling Expertise shows throughout its shops, the retailer mentioned.

Dive Perception:

Samsung’s partnership with Ashley marks the tech firm’s continued funding in sensible house devices. The corporate ventured into sensible house expertise in 2018 when it debuted its Galaxy Dwelling system. At the moment, its SmartThings app integrates with merchandise from manufacturers like Bose, Ring, Sonos and Honeywell. 

Now, to showcase extra sensible house units for shoppers, Ashley plans broaden its Linked Dwelling Expertise throughout its community.

“We’re thrilled to collaborate with Samsung to raise the house furnishings trade in ways in which have by no means been finished earlier than,” Chad Spencer, CEO of the Dufresne Spencer Group, the most important licensee of Ashley shops, mentioned in an announcement. “With our shared dedication to pushing the boundaries of design and expertise, this partnership will rework the best way shoppers expertise their properties.”

Samsung has additionally created a brand new SmartThings Interactive Dwelling on its web site the place customers can preview how linked units can match into their lives.

“Samsung needs to take away the barrier to buying sensible expertise. Along with Ashley, we’re making it doable to visualise how furnishings and electronics come collectively to make a house a greater place,” Allison Stransky, chief advertising and marketing officer at Samsung Electronics America, mentioned in an announcement. 

Earlier this yr Ashley Dwelling, an affiliate of Ashley International Retail, acquired Resident Dwelling — proprietor of the Nectar, DreamCloud, Awara and Siena manufacturers — for an undisclosed sum.