In an effort to uplift marginalized communities and drive native financial development, Ayady Misr, an initiative launched in partnership with Egypt’s Ministry of Native Improvement, the World Meals Programme (WFP), and the digital platform developer, E-Aswaaq Misr, was launched on Ladies’s Day on 16 March 2021.
Following President Abdel Fattah Al-Sisi’s directives to harness digital transformation, the initiative seeks to reinforce the livelihood of Egyptian artists, create job alternatives for ladies and youth throughout Egypt, and supply a world stage for artists to showcase and promote their handcrafted merchandise in collaboration with the Chamber of Commerce.
The net platform goals to protect Egypt’s cultural heritage supply financial empowerment to artisans in conventional and guide professions, and assist artists market their merchandise domestically, adhering to worldwide requirements, whereas reaching a worldwide viewers. In keeping with Egypt’s Imaginative and prescient 2030, the initiative additionally goals to reinforce family financial capabilities and promote sustainable growth.
By 2023, the platform had attracted almost 1,800 artisans from all governorates, showcasing over 7,300 distinctive handmade merchandise. As of June 2024, Ayady Misr has acquired over 400 worldwide orders in current months, whereas gross sales via the platform and its exhibitions have surpassed EGP 2 million (USD 40,225).
The product vary facilities on style and residential décor, that includes clothes, luggage, and jewellery, alongside quite a lot of residence items like leather-based crafts, macrame, picket and steel items, pottery, rugs, kilims, seashell designs, and alabaster creations.
Steeped in custom, the merchandise embrace distinctive and complicated Egyptian patterns and particulars, colourful threads, and distinctive designs, marked with a wealthy cultural heritage that blends artistry with performance.
The newest exhibition, the tenth Dakahlia Exhibition, held in Mansoura from November 3 to 17, showcased a variety of merchandise in addition to home goods from a house home equipment firm at discounted costs of 30 to 50 p.c.
Tarek Marzouk, the Governor of Dakahlia, affirmed in an announcement his full help for artisans and their handmade merchandise, calling them a “treasure of Egypt” and an integral a part of Egyptian heritage and craftsmanship that should be preserved and shielded from extinction.
Ayady Misr has garnered worldwide consideration, having been featured on the Egypt Pavilion at three main occasions in Poland and Kenya, with the Minister of Native Improvement in attendance.
Moreover, the platform was highlighted throughout a roundtable in Seville, Spain, in October 2023, as a part of an occasion titled “Partnerships for a Simply, Inclusive, and Sustainable Transition,” in preparation for the “International Discussion board on Native Financial Improvement.”
Ladies, youth, and artisans in handmade crafts from cities, villages, and cities can be a part of the Ayady Misr platform to start out and develop their companies via native coordinators in every governorate.
On the platform, artists can create customized shops, add product photos, set costs, and promote straight with digital funds. E-Aswaaq Misr additionally helps artists by managing assortment, transport, and supply companies, beneath the supervision of the governorate’s native unit, together with fee assortment.
Through the use of digital innovation, Ayady Misr has labored to drive financial development and protect Egypt’s cultural heritage, whereas empowering marginalized communities and selling Egyptian craftsmanship globally.
