This interactive marketing campaign makes use of a enjoyable, personality-driven quiz to match members with the glowing wine that most accurately fits their preferences, bringing an enticing and personalised contact to the wine-buying expertise.
With Leslie’s Non-Classic vary – one of the crucial accessible English glowing wines available on the market – the marketing campaign makes it simpler than ever for individuals to find English wine. Balfour’s wines are already accessible in Fuller’s pubs, by means of Matthew Clark, and throughout Balfour’s personal pubs and venues. 1000’s are anticipated to take the quiz this 12 months and “discover their Leslie’s” simply in time for autumn festivities.
The Sparkle for Each Scene marketing campaign coincides with the latest rebrand of the Leslie’s vary, which has adopted a a lot cleaner and more energizing look. This redesign aligns with Balfour’s wider rebrand launched earlier this 12 months, that includes a putting slanted label set at 11 levels – a delicate nod to the structure of Balfour’s vineyard and residential.
Balfour Vineyard’s advertising director, Jack Merrylees, shared his pleasure concerning the marketing campaign:
“At Balfour, we’re all the time searching for new methods to carry individuals collectively and make English wine extra accessible. The ‘Sparkle for Each Scene’ marketing campaign does precisely that, providing individuals a enjoyable and interesting approach to uncover which of our Leslie’s wines is ideal for them. It’s a unbelievable approach to have a good time the persona of our wines, and we will’t wait to see the outcomes.”
Balfour’s director of wine, Fergus Elias, commented on the distinctive traits of the Leslie’s vary:
“The Leslie’s assortment is a pleasure to craft, providing a wine for each event. From the wealthy, opulent gold that’s good for luxurious moments, to the playful and enjoyable rosé that’s all about celebration, or the IWC award-winning Brut, there’s a Leslie’s for everybody. It’s great to see individuals connecting with our wines in such a private method.”
This 12 months has been a very sturdy one for Balfour Vineyard, with gross sales throughout their vary rising by over 20%. The Sparkle for Each Scene marketing campaign is about to broaden internationally for the primary time, marking Leslie’s Non-Classic assortment as one of the crucial exported English glowing wines thus far.
For these eager to participate, the persona quiz may be accessed right here, providing an thrilling and interactive approach to uncover their good glowing match this season.
