Kevin Kreczko has been named VP of buyer expertise for Bass Professional Outlets.
He’ll lead initiatives to innovate and improve the shopper expertise throughout all areas and vacation spot platforms, in keeping with a press launch.
Kreczko has held senior positions in main leisure, attraction and hospitality organizations, most not too long ago RWS World and Lionstone Improvement.
Most not too long ago Bass Professional Outlets opened Thunder Ridge Nature Enviornment, a one-of-a-kind immersive out of doors “musical postcard from Mom Nature,” which not too long ago welcomed the Rolling Stones on July 21, 2024.
“We’re thrilled to welcome Kevin Kreczko to the Bass Professional Outlets household,” Johnny Morris, founder and lead clothing store of Bass Professional Outlets, mentioned within the launch. “Kevin’s visionary method and in depth background in expertise growth make him the right match to assist us advance our efforts in delivering distinctive experiences to our prospects. We sit up for seeing the constructive influence he can have on our model and our group.”
Kreczko will oversee the event and implementation of progressive buyer engagement methods, together with in-store experiences, digital interactions, seasonal occasions and attraction and vacation spot growth.
“I’m honored to hitch Johnny and his unimaginable Bass Professional Outlets staff members to assist contribute to a model that’s synonymous with out of doors journey and excellence,” Kreczko mentioned within the launch. “We’re all company to nature, and it’s important we create unforgettable moments that shock and delight, whereas conserving the sweetness round us and I’m excited to proceed this mission with the proficient staff at Bass Professional Outlets.”
