As the brand new faculty yr approaches, BEAR, the main Youngsters’ Fruit Snacking model, is about to assist retailers massive and small increase gross sales with its scrumptious vary of wholesome, actual fruit snacks, which can be excellent for lunchboxes.
With the Again to College season being an important gross sales interval for the class – with gross sales rising +6.1% final yr – BEAR provides a wonderful development alternative, by catering to folks in search of nutritious and scrumptious snacks for his or her cubs. It is because BEAR is the model main the Youngsters’ Fruit Snacking class, holding a 39.1% market share. Plus, through the 2023 Again to College season, BEAR achieved worth gross sales of £2.49 million.
Spearheaded by its vary of bestselling BEAR yoyos which incorporates Strawberry – final yr’s biggest-selling Youngsters Fruit Snacking product throughout Again to College – Raspberry and Blackcurrant variants, BEAR is liked by kids, and fogeys, nationwide as a result of it provides nice style, well being advantages, and just a little little bit of enjoyable.
Stephanie Armstrong, advertising supervisor at City Recent Meals Ltd, feedback: “BEAR is dedicated to creating more healthy snacking thrilling and accessible for all kids. Our merchandise are made with actual fruit, are 100% pure, include no added sugar, and supply 1 of your 5 a day. We all know that folks need one of the best for his or her little ones, and BEAR delivers each in style and diet.
“What additionally makes BEAR, particularly BEAR yoyos, the perfect lunchbox snack is that the multipacks include 5 individually wrapped yoyo pairs, that are excellent for the varsity week. Every pack additionally incorporates a collectable card, and youngsters simply love tearing right into a packet, peeling a yoyo and seeing what collectable card they’ve obtained – and evaluating, sharing and swapping these with their faculty pals.”
To additional interact buyers and drive gross sales throughout Again to College, BEAR has additionally introduced an unique on-pack promotion with Tesco. From 4th September to 1st October 2024, each multipack of BEAR yoyos bought at Tesco will embody free lunchbox stickers, including an additional contact of pleasure for younger cubs.
Armstrong provides: “Our partnership with Tesco is a unbelievable instance of how we are able to work with retailers to create unique alternatives that drive gross sales and interact buyers. Plus, we all know heading Again to College could be a nerve-wracking time for teenagers, so we’ve included optimistic messaging on the lunchbox stickers, to help kids and assist ease their minds, solidifying the model love that folks and youngsters really feel for BEAR.”
BEAR yoyos can be found nationwide throughout all main multiples, comfort retailers and in wholesale depots.
