BEST cereal, which launched in March 2024, has surpassed 1,000,000 cereal bins bought.
Its three flavours – Choco Crunch, Caramel Gold and Ice Cream Crunch – are out there at prime UK retailers together with Tesco, Morrisons, Iceland, and Meals Warehouse, in addition to on TikTok Store.
BEST is now planning additional development by way of each enlargement into new markets and collaborations and IP partnerships already within the pipeline for the subsequent six months.
Developed by famend cereal producer Mornflake and launched by the British YouTube collective, the Sidemen, BEST Cereal achieved a formidable begin, promoting over 500,000 bins in its first three months. Teenage darts sensation Luke ‘The Nuke’ Littler starred within the model’s debut advert marketing campaign, with a second that includes famend streamer Sketch, each of which helped shortly make BEST the fastest-growing cereal within the nation.
Extra lately, BEST featured on certainly one of this summer time’s hottest reveals, ITV2’s Love Island (the place it was out there for the Islanders to take pleasure in).
The Sidemen’s supervisor, Jordan Schwarzenberger says “Our journey with BEST Cereal has been unimaginable, and hitting the a million bins bought mark is a testomony to the standard of the product and its improbable worth.
“It’s particularly rewarding to see so many retail companions understanding our proposition and trusting us and to see so many patrons coming again repeatedly, displaying their belief and love for our model. This preliminary success means now we have the arrogance and the flexibility to do extra, together with increasing into new worldwide markets, bringing the BEST Cereal expertise to much more folks world wide.”
