The wraps have been recommended for his or her softness, which is a top quality tough to attain when gluten is eliminated. In a blind client style panel with 100 gluten free shoppers undertaken in August 2024, 81% acknowledged BFree’s white wrap felt comfortable within the mouth in comparison with a competitor model rating of 24%.
This softness is the results of analysis and improvement from BFree’s meals know-how and product improvement groups and utilisation of state-of-the-art tools to create a comfortable wrap which may be rolled with out breaking. It’s priced competitively, supposed for a wide range of meal events together with lunch and dinner and is excessive in fibre and protein. It’s
BFree operates the most important devoted gluten free flatbread facility on the earth. Positioned in Crossmaglen, Northern Eire, it makes use of state-of-the-art know-how to make sure constant, glorious high quality merchandise. In line with Circana Information (52wks ending July thirteenth 2024), BFree accounted for 55% of complete gluten free flatbread gross sales within the UK, together with pittas, wraps, and naan breads.
Alex Murphy, CEO of BFree, stated: “We’ve created a product which breaks the mould of gluten free bakery meals. By no means compromising on style or high quality, we’re devoted to providing options that fight the stereotypes of gluten free meals. Crafted with a exact mix of plant protein, fibre, and starches, every wrap is baked to perfection and the result’s one of the best gluten free wrap in the marketplace, surpassing the standard of all competing merchandise.”
BFree produces a multi-award-winning vary of wraps, from Candy Potato (winner of the Wholesome Meals Information Particular Food regimen Awards 2024), Excessive Protein (Gold winner on the Free From Meals Awards 2024 within the Keto class) and Multigrain wraps.
The Smooth White Wraps from BFree shall be in Tesco and Asda shops from 14 October.
Alex Murphy continued: “The outcomes of the style take a look at are testomony to the event of our comfortable white wraps. Our world-class know-how and improbable mix of starches, fibres, and pure components, comparable to apples, peas, carrots, candy potato and chickpeas, ship an amazingly versatile and scrumptious gluten free wrap, that strikes an ideal stability between making certain most softness whereas additionally being sturdy sufficient to carry any filling with out breaking up.”
For extra data on BFree, go to: bfreefoods.com/ukirl/
