printing, this guide is a testomony to BIRKENSTOCK’s dedication to excellence and craftsmanship. It serves as a definitive file of the model’s affect on footwear, vogue, and tradition. Readers achieve an unique behind-the-scenes perspective on the enduring German model, exploring its footwear which have develop into staples for tens of millions, its groundbreaking designer collaborations, and the evolution of its visible identification. Co-published and printed by renowed printer Gerhard Steidl, thought-about among the best in his craft, the BOOK OF BIRKENSTOCK will probably be out there in a debossed Otabind softcover format.
A WORLD-FIRST DIGITAL BRAND ENCYCLOPEDIA
Complementing the guide, BIRKENSTOCK launches a groundbreaking digital model encyclopedia, an progressive and mobile-friendly digital archival expertise. This microsite displays the BOOK OF BIRKENSTOCK and takes it to the digital sphere, making the content material accessible to much more followers of the model. The immersive platform permits each free and timeline-driven exploration of BIRKENSTOCK’s visible archives, that includes curated narratives and over 600 archival pictures, together with editorial content material, VIP sightings, film appearances, drawings, product photographs and promoting materials. Customers are invited to discover the participating content material interactively, guided by their particular person preferences. Whereas searching, they will take pleasure in editorial content material, highlighting key narratives from BIRKENSTOCK’s historical past, filter by themes, eras, product types, places, search the wealthy archive by key phrases, discover views or just filter the content material based mostly on their particular person pursuits. The platform would be the go-to vacation spot for each brand-aficionado and curious explorer.
AN ARTISTIC APPROACH TO BIRKENSTOCK
The “OLD MILLS NEVER DIE” restricted version picture guide set, curated by Gerhard Steidl celebrates the previous, current and way forward for BIRKENSTOCK by way of the lense of a few of in the present day’s most related photographers. The work consists of 4 volumes, every reflecting a unique facet of the BIRKENSTOCK universe, complemented by the BOOK OF BIRKENSTOCK. In WALK THIS WAY, Henry Leutwyler paperwork treasures from the BIRKENSTOCK archive and manufacturing, in “FACTORIES,” Werner Bartsch takes readers on a journey by way of BIRKENSTOCK’s manufacturing websites in Germany, exploring the folks and locations that form the model in the present day, highlighting the mix of know-how and conventional craftsmanship. In GOLBORNE ROAD, Juergen Teller takes us to London, utilizing his subversive and ironic editorial type to seize among the characters who outline the genuine neighborhood of Notting Hill, all sporting BIRKENSTOCKs. And eventually, GRAPHIC DESIGNER examines the graphic expertise and typological strategy of Carl Birkenstock (1900–1982).
These 4 photobooks, together with the BOOK OF BIRKENSTOCK, are packed in a picket field and wrapped in a Furoshiki fabric. Outdated Mills By no means Die is the primary work to comprehensively mirror the model’s historical past in addition to its significance each culturally and traditionally, whereas including new inventive views.
