A month after Boston’s NWSL growth crew, BOS Nation, launched its model, the membership seems to be contemplating a reputation change following a reputation and model rollout that was extensively criticized.
The crew, which is able to be part of the league in 2026, mentioned Tuesday it launched a course of to “search out, take heed to, and mirror on” enter on its identify from followers, supporters and “a gaggle of advisors assembled to mirror a various vary of voices and views.”
“We need to guarantee you that now we have heard your suggestions and are actively listening,” a press release from the membership mentioned. “We share your excessive expectations, and collectively, we’ll construct a storied membership that displays the essence of the gorgeous recreation and the character of our dynamic metropolis.”
We recognize you pushing us to be one of the best we might be. To be taught extra about our course of and share your ideas, please go to: https://t.co/2Ae5eamAnI pic.twitter.com/pfuBI1XMUp
— BOS Nation FC (@NWSLBoston) November 26, 2024
The crew’s identify and model rollout got here with a “Too Many Balls” advertising marketing campaign that includes cameos from present and former male Boston athletes, together with Tom Brady and David Pastrnak, declaring there are “too many balls on this city.” The marketing campaign was met with widespread public backlash, together with by some who known as the messaging transphobic.
Within the wake of the announcement and criticism, the crew issued a press release saying it “missed the mark” in its model launch marketing campaign and apologized to the LGBTQ+ group and the trans group extra particularly.
“We’re proud to be a part of probably the most inclusive sports activities league on this planet and are dedicated to upholding the unifying values that outline the NWSL and our membership,” the membership mentioned on the time. “Thanks to all who’ve held us accountable by calling for us to do higher. We hear you and we’ll, collectively.”
On Tuesday, the membership outlined a listing of the way it’s working to “create a membership that represents the power, variety, and fervour” of the group, together with by internet hosting boards with followers and different stakeholders, assembling a gaggle of brand name advisers and listening to public suggestions.
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(Picture: Barry Chin / The Boston Globe by way of Getty Photographs)
