Wacoal owns the manufacturers Wacoal, Freya, Fantasie, Elomi and Goddess and Bravissimo has been promoting Freya, Fantasie and Elomi for a few years.
Bravissimo has been owned by Sarah Tremellen and her husband since she based the enterprise from her lounge in 1995. Sarah arrange the corporate following her personal irritating makes an attempt to seek out bigger cup sized bras. Bravissimo sells lingerie and swimwear in D cup and above and is devoted to inspiring its prospects to really feel superb.
Leanne Cahill took over as CEO in 2020 when Sarah Tremellen grew to become Chair. Since then, Cahill has centered on bettering profitability while sustaining the superb buyer expertise Bravissimo is thought for. Leads to 2023 present underlying EBITDA greater than doubled in opposition to the earlier 12 months.
Beneath Wacoal Europe’s possession Bravissimo will proceed to function as a separate firm and Leanne Cahill will stay as CEO. The enterprise will proceed to be run from its workplace and warehouse in Leamington Spa and all UK retailers will stay open.
“I’m excited to be main Bravissimo because it turns into a part of the Wacoal group,” mentioned Cahill. “I will probably be working carefully with the workforce at Wacoal to maximise the expansion alternatives that our partnership will convey while sustaining Bravissimo’s heritage and the distinctive expertise we provide our prospects.”
Tremellen mentioned: “I’ve beloved creating and rising Bravissimo. It has been an absolute privilege bringing a variety of larger cup measurement lingerie and swimwear to so many great ladies. Bravissimo has offered Wacoal’s manufacturers because the very first day the enterprise began in my lounge and each firms have been instrumental in bettering the vary of larger cup sizes within the UK during the last 30 years. I want the groups at Wacoal and Bravissimo each success for the long run.”
CEO of Wacoal Europe, Geoff Embley, mentioned: “Now we have been offered with a novel alternative to affix forces with a enterprise that shares our core values and unwavering dedication to delivering completely becoming lingerie and swimwear. Because the early Nineties, our companies have developed facet by facet, pushed by a shared ardour for high quality and buyer satisfaction. This partnership strengthens our collective imaginative and prescient, creating a robust platform to broaden on our mutual mission.”
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