Brookshire Brothers, an employee-owned regional grocery chain based mostly in Texas, is deploying buyer intelligence and engagement expertise from Birdzi to ship a personalised procuring expertise and extra significant promotions to consumers.
The chain, which operates seven retail manufacturers from up to date grocery shops and convenience-supermarket hybrids to conventional comfort shops, will implement Birdzi’s Visper answer to ship personalised digital coupons and advert flyers, in accordance with a press launch.
“Brookshire Brothers believes in placing our prospects first,” John Alston, president and CEO, Brookshire Brothers, stated within the launch. “Birdzi’s cutting-edge personalization instruments permit us to shortly adapt to the distinctive wants of the shoppers served by our almost 120 shops, guaranteeing we stay a trusted and valued group associate.”
