Taking the commerce by storm, Czech lager model, Budweiser Budvar has unveiled its UK-wide advertising and marketing marketing campaign to assist drive elevated consciousness of the model throughout the nation.
Launched throughout OOH and social media, the marketing campaign shines a highlight on what makes Budweiser Budvar actually distinctive, regardless of sharing its identify with a well known American beer.
From selling using premium native elements – together with Saaz hops and Moravian malt – by to its time-honoured brewing methods which can be key to creating bolder, deeper flavours, Budvar is eager to make sure beer drinkers make no mistake that its lager is a Czech unique.
To deliver its marketing campaign to life, the independent-owned model will probably be taking up the streets with huge, daring billboards that draw dramatic distinctions between the genuine Czech lager and its American namesake. In the meantime, on social media, Budvar will probably be busy partaking with lager fanatics who’re thirsty for information by a combination of enjoyable details, quirky quizzes, interactivity and perception.
To additional emphasise the model’s unmistakable Czech heritage, Budvar can be launching a PR marketing campaign titled Unmistakably Us (Not U.S.) to champion those that in a accident – or parental oversight – have ended up residing their lives with an excellent well-known identify.
As a part of this, Budvar has teamed up with three folks from throughout the UK who share their identify with an American movie star. They embody Michael Jordan from Hertfordshire, Julia Roberts from Bedfordshire, and Dwayne Johnson from Glasgow. In a candid-style interview with actuality TV star and former Love Island winner, Kem Cetinay, every namesake reveals how their uncommon identify has impacted their dwelling, work, love, and social lives.
Eager to find different well-known namesakes residing below the radar, Budvar has arrange a nationwide hotline, encouraging folks to name in and share what it’s actually wish to be the UK’s Taylor Swift, Kim Kardashian, or Tom Cruise for his or her probability to win a free crate of Budvar* (T&Cs apply). To name the hotline, please dial 0758 101 3856 (calls will probably be charged at your customary community charge).
Elsewhere, a number of faucet rooms throughout the nation will probably be internet hosting ‘Namesakes’ Nights’, a social meetup for individuals who share their identify with a star to take pleasure in a free pint of Budvar* (T&Cs apply) whereas bonding over their ‘mistaken identification experiences’.
Anybody who shares their mistaken identification tales both through the hotline or the Namesakes’ Evening have the possibility to be inducted into the Budvar Corridor of Identify digital gallery, which can characteristic on the model’s web site and social media. They can even get unique entry to a brand new social profile prefix (Unmistakably) pioneered by Budvar to make sure no wires get crossed ever once more (T&Cs apply).
Throwing her assist behind the marketing campaign, psychologist Dr Jane McCartney feedback: “Sharing your identify with somebody within the public eye can have its frustrations, similar to having to elucidate when somebody asks you for the hundredth time that you’re not truly associated to the well-known particular person. However regardless of its challenges, it is usually a singular expertise, as mixing your individual private identification with a contact of movie star recognition may be enjoyable. The popularity and a focus that come from this connection can positively impression the way you understand your self in social interactions, making you’re feeling extra important or memorable.”
Claire Sharpe, UK advertising and marketing supervisor at Budvar, says: “A variety of craft goes into perfecting our beer and offering drinkers with an incredible high quality expertise. To bolster this, we’re launching a multi-dimensional marketing campaign to remind beer drinkers all over the place that we’re particular person, we’re distinctive, and we’re unmistakably Czech.
“This can be a actually thrilling time for the model, with a number of exercise taking form throughout our social media channels, OOH, and video. The staff has already been working arduous behind the scenes to deliver the marketing campaign to life, with the assistance of our namesakes, Michael Jordan, Julia Roberts, and Dwayne Johnson. We are able to’t wait to see what different fascinating tales we uncover by the marketing campaign.”
Independently owned by the folks of Czech Republic, Budvar is made utilizing the best native elements and brewed to perfection in Budweis to create a bolder, deeper flavour.
*T&Cs apply and may be discovered at https://budweiserbudvar.com/uk/namesake-night-hall-of-name-terms-conditions/. To say a free pint of Budvar, legitimate proof of identification is required.