February goes to be one of many largest months within the historical past of NBC Sports activities, and an unlikely music duo apparently will set the soundtrack for the community’s protection of the 2 largest sporting occasions of the yr.
NBC has the excellence of broadcasting not solely Tremendous Bowl LII from Minneapolis, however the peacock community will observe that with protection of the Winter Olympics from South Korea. And to push the protection of each, NBC turned to nation megastar Carrie Underwood and rapper Ludacris for the de facto theme track of each.
Underwood is not any stranger to the NBC household. She took over for Religion Hill because the singer of the “Sunday Night time Soccer” theme track a number of years in the past. Now, it will likely be “The Champion” that finally turns into an earworm for sports activities followers throughout America. Actually, the track’s on-screen debut will come this weekend forward of NBC’s divisional-round protection.
“I feel it’s going to turn into a sports activities anthem,” NBC producer Fred Gaudelli instructed Selection. “It’s going to be a type of songs that you simply see lower to highlights for the following 25 years.”