CHERRY XTRFY, the specialist in high-quality gaming merchandise has secured a list with Currys. CHERRY XTRFY merchandise can be found on-line from right now and will probably be out there in 70 Currys shops by the tip of 2024, kicking off with the Birmingham retailer right now.
Currys will initially launch with 5 merchandise within the CHERRY XTRFY vary; together with keyboards, mics and mousepads and most notably the model new sequence of wi-fi M64 and M68 gaming mice.
CHERRY XTRFY has beforehand seen success with market-leading Nordics electronics retailer Elkjop, which is a part of the Currys group. They’ve taken the enterprise mannequin and utilized to the UK partnership with the ambition to realize repeat success.
Oliver Kaltner, CEO at CHERRY SE, says: “The CHERRY XTRFY model has a popularity constructed on high quality, innovation and relevance. We’re delighted to work with a few of the finest within the enterprise to provide market main gaming merchandise, so it was a pure match to work with a high class retailer like Currys. We now have the chance to introduce extra UK avid gamers to the CHERRY world due to the instore knowledgeable data of the Currys buyer groups and its nationwide on-line presence.”
Robin Bithrey, channel advertising and marketing supervisor for Cherry Europe GmbH, says: ‘Securing a list in Curry’s has been a pivotal second for the CHERRY model right here within the UK. We all know Curry’s provide unmatched experience and are famend as one of many UK’s main retail corporations in the case of tech. We look ahead to seeing our relationship with Curry’s proceed to develop and the chance to share extra merchandise with the UK client.’
