Lisa Cherry, head of Christmas at John Lewis, says: “We all know our clients come to John Lewis for all their festive inspiration, from thoughtfully curated residence decorations to specifically chosen gifting choices. This 12 months I’m significantly excited by our first ever pink Christmas tree, it’s an actual assertion maker and feels further particular when adorned with our kitsch Sugar & Spice decorations. Pri Pri can be new this 12 months, based by ex John Lewis associate Priya, the model creates wreaths and decorations from upcycled saris. I really feel positive that our thought of and thrilling Christmas ranges for 2024 are going to be liked by our clients bringing pleasure to their properties.”
As predicted by the retailer’s shopping for groups, disco balls and bows have already been buyer favourites, with the maximalism development proving standard. Charlie Murray, Christmas purchaser, believes particular person baubles can be significantly standard this 12 months with gross sales already +130% vs final 12 months, as clients store them each for residence ornament and for gifting. We now have 346 particular person bauble types this 12 months with the Hare with Wreath Felt Tree Ornament, Snowflake Bauble and Disco Ball Cherries all being bestsellers to date.
For the primary time throughout 15 shops John Lewis has introduced all of its Christmas foliage items collectively in a single place to attract in and encourage clients. Final 12 months, full priced gross sales of greenery had been up 49% so the retailer mentioned it is aware of foliage is somethingcustomers love, specifically for the festive season. With gross sales of wreaths and garlands each rising, it expects doorscaping to be key this 12 months. Assume double wreaths, outsized bows and festive gentle shows.
Prospects appear to be considering forward to the organisation of the large day, with gross sales of wrapping paper up +87% vs final 12 months. John Lewis has 32 types of wrapping paper this 12 months every designed by an in-house staff together with finest promoting strains Gingerbread Individuals Wrapping Paper, Festive Canine Wrapping Paper and Merry Christmas Wrapping Paper. John Lewis mentioned its dedication to sparkle free playing cards, wrapping paper and crackers is unwavering with 100% of the John Lewis vary being recyclable.
In retailer, count on to see a spread of festive actions from favorite manufacturers together with:
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High quality Road – Returns for 2024 with unique decorations, decide & combine tins and low creme flavour
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Tony’s Chocolonely – Providing 12 flavours of chocolate bars and an unique select your individual reward field
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Kocktail – This 12 months Kocktail introduce unique cocktail crackers in addition to bottle personalisation in three shops
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Fever-Tree – 2024 sees 11 unique spirit & mixer cracker pairings to select & combine in retailer, 4 new cocktail reward units and in retailer sampling
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LEGO – strikes into the Christmas store for the primary time, providing pop ups in 14 shops with ‘Make and Take’ workshops in addition to seasonal strains reminiscent of a Santa’s sleigh with reindeers
Its ever standard Santa experiences return throughout 35 shops this 12 months, with Grottos in Oxford Road and Liverpool. Prospects will have the ability to select from experiences reminiscent of Santa’s Storytime Tea Events and Santa Craft Workshops. At every expertise friends will partake in a gaggle story studying, and have the prospect for 1-1 conferences with Santa. Santa Paws may also return for purchasers who need to rejoice the festive season with their beloved pets. Tickets go on common sale from the thirtieth September. Alongside this, a spread of participating actions will happen in shops reminiscent of perfume workshops, tree adorning lessons and in retailer musical leisure which clients can signal as much as from the 14th October. After all canines are welcome in John Lewis shops too!
