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Cineplex has filed an enchantment of a document $38.9-million high quality for misleading advertising practices imposed in opposition to it by the Competitors Tribunal.
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The corporate says it has filed a discover of enchantment with the Federal Courtroom of Enchantment.
It additionally says that with the consent of the Competitors Bureau it’s bringing a movement to request a keep of the high quality pending completion of the enchantment. Cineplex says it has been granted an interim keep till the movement is heard by the Enchantment Courtroom.
The penalty was a part of a call the tribunal issued in September that noticed it facet with the Competitors Bureau, which accused Cineplex of deceptive theatregoers by not instantly presenting them with the total worth of a film ticket after they purchased seats on-line.
Cineplex started charging an $1.50 on-line reserving price in June 2022 to many purchasers not enrolled in its CineClub subscription and Scene Plus loyalty applications, which noticed the price waived and dropped to $1, respectively. It’s a observe often known as drip pricing.
Cineplex has denied the accusations, saying moviegoers are promptly advised about charges they could face and might keep away from all of them collectively by buying seats in-person at a theatre.
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