CJ Logistics’ supply truck is parked at a terminal in Seoul, on this file picture taken on Jan. 26, 2023. Yonhap
By Lee Min-hyung
Shinsegae Group’s e-commerce associates, Gmarket and Public sale, have teamed up with CJ Logistics to safe their foothold in opposition to the quickly increasing Coupang, which is consolidating its on-line buying management with its ultra-fast Rocket Supply service.
The 2 on-line buying platforms mentioned Monday that Gmarket launched Star Supply, below which the logistics agency provides a assured supply service.
Star Supply ensures prospects that in the event that they make cost earlier than 8 p.m., they are going to obtain their orders a day after their buy. If the merchandise are usually not delivered as promised, Gmarket will redeem the shoppers with factors.
The transfer is seen as a part of their efforts to curb the increasing affect of Coupang, whose presence continues to develop with its flagship supply service.
In accordance with knowledge from market tracker Wiseapp-Retail-Items, Coupang’s month-to-month lively customers (MAU) reached 31.83 million in August, up 0.5 % from a month earlier.
This proves prospects stay loyal to the nation’s most-influential e-commerce agency, even after the corporate pushed for a month-to-month membership payment hike of greater than 58 % to 7,890 received on Aug. 7.
The MAUs for Public sale and Gmarket additionally elevated barely throughout the identical interval, however the mixed variety of customers for the 2 platforms reached 8.07 million, far in need of that of Coupang.
The launch of Star Supply is the second of its type amongst Korean on-line open market platforms. Earlier, Naver additionally partnered with CJ Logistics to supply the same quick supply service.
Gmarket is about to launch its take a look at service for some 150,000 merchandise in 14 classes together with day by day requirements, magnificence merchandise and digital gadgets and step by step widen the protection areas.
“We’ll quickly (develop the array of) gadgets for the brand new supply service,” a Gmarket official mentioned. “Our core strengths in worth competitiveness and product range will generate synergies with the (assured) supply service.”
CJ Logistics, for its half, can also be dealing with fierce logistics competitors in opposition to Coupang. As of August 2023, Coupang’s logistics arm, Coupang Logistics Service, held 24.1 % of Korea’s parcel supply market. This can be a speedy improve in contrast with the 12.7 % reported as of the top of 2022.
CJ Logistics maintains its management, however faces a rising risk from the logistics arm of Coupang.
An business official mentioned the partnership comes with significance, as each Shinsegae and CJ face rising threats from Coupang.
“The presence of the standard e-commerce and logistics gamers are being threatened by the speedy rise of Coupang, whose affect stays sturdy even after its membership payment hike,” an official from an e-commerce agency mentioned. “Each Shinsegae and CJ will be capable of defend themselves in opposition to the toughening competitors by deepening their partnership.”
