Listed here are the highest 4 most learn articles in 2024.
With simply weeks earlier than 2025 arrives, RetailCustomerExperience presents a fast hit listing of most-read articles in 2024.
Whereas AI stored storming ahead in retail, perception on how manufacturers are reworking the client expertise and the way client habits is altering quick have been of high curiosity to readers.
Listed here are the highest 4 most learn articles in 2024. Click on on the titles to learn extra.
Client habits developments are high of thoughts for manufacturers and retailers within the quest to drive gross sales, increase loyalty and deepen buyer engagement.
However as historical past illustrates, client habits is way from something that’s ever set in stone and even constant 12 months to 12 months.
That is due to the extensive, and increasing, vary of things that affect and alter client habits developments over a 12 months, in only a few months or almost instantly, as seen in 2020 when the COVID-19 pandemic despatched the retail sector spinning.
In the present day’s shopper is all a couple of related interplay with manufacturers and retailers — a customized journey when looking and shopping for they usually do not thoughts if it takes longer than previously. Actually, 80% of customers favor customer support expertise that takes longer over a sooner one, in response to Kearney analysis.
JCPenney, a retail model based in Kemmerer, Wyoming, in 1902, is spending greater than $1 billion to boost buyer experiences throughout its 650-plus shops and e-commerce platform and is targeted on every thing from optimizing operations to enhancing digital capabilities.
The large buyer expertise technique comes on the heels of launching JCPenney Magnificence and retailer refreshes. The retail titan is targeted on upgrading its web site in addition to its cell app, enhancing on-line search performance and creating personalized product and styling suggestions. The model employs greater than 50,000 associates.
The large to-do process listing is being led by Sharmeelee Bala who joined JCPenney as CIO in January 2022. Reporting to CEO Marc Rosen, she is chargeable for the IT group and international expertise programs that energy JCPenney’s shops, operational facilities and provide chain, and company capabilities.
In the present day’s front-line retail worker performs a essential position relating to retail buyer expertise, model loyalty and buyer satisfaction whether or not it is within the bodily retailer, on-line or by way of a social media procuring interplay.
Competence in ringing up gross sales, stacking stock and organizing shows was as soon as the primary important strengths of a retail affiliate however the job requires many extra important strengths given the altering retail surroundings dynamics.
In easy phrases, the front-line retail worker is a model ambassador on each procuring entrance and will need to have far more than three important strengths. This text included a listing of 10 high important strengths of front-line retail workers.
As customers more and more return to bodily retail shops to buy and browse, The Dwelling Depot is busy ensuring there’s stock on the cabinets and that retailer associates have expertise that helps prioritize work duties and effectively as prep for the most important retail season of the 12 months — the upcoming vacation season sale.
To learn the way The Dwelling Depot is deploying expertise, particularly pc imaginative and prescient, RetailCustomerExperience interviewed Hari Ramamurthy, expertise fellow, in an electronic mail interview. The Dwelling Depot expertise staff constructed expertise known as Sidekick, in-house developed app, to get rid of the hole between provide and demand not only for the busiest procuring time of the 12 months however year-round.
Ramamurthy explains how the house enchancment retailer is tapping pc imaginative and prescient to prep the retailer’s shops.
