Coca-Cola has reportedly created a brand new AI-generated model of its iconic ‘Holidays Are Coming’ advert, set to air on TV screens this festive season, changing the unique 1995 industrial. This new AI-driven advert, the primary of its sort for Coca-Cola, retains most of the traditional components of the unique however has been up to date to replicate trendy instances, in keeping with a number of media reviews.
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Coca-Cola’s First AI-Generated Vacation Business
“For the primary time, Coca-Cola will introduce an AI-generated reinterpretation of the traditional advert, developed by means of a singular collaboration of human creativity and cutting-edge expertise to usher within the begin of the Christmas season,” Coca-Cola stated, as reported by MarCommNews.
New Festive AI Expertise
This season, Coca-Cola will reportedly unveil a brand new festive digital AI expertise, enabling individuals to have interaction in magical conversations with Santa and create a personalised, shareable snow globe animation primarily based on a private vacation reminiscence.
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The long-lasting “Holidays Are Coming” soundtrack stays, accompanied by the well-known photos of pink Coca-Cola vans travelling alongside snowy roads, with Christmas lights flickering round them, in keeping with one other report from MarketingWeek.
