This promotional poster options the interface of Coupang’s R.LUX utility on a smartphone. (Coupang)
South Korean e-commerce big Coupang stated Wednesday that it has rebranded its one-day supply service for premium magnificence merchandise as R.LUX, introducing a devoted app to reinforce person expertise.
Initially launched as Rocket Luxurious in July 2023 as a part of Coupang’s technique to broaden into the premium magnificence market, the service was rebranded as R.LUX to raise the buying expertise and create a stronger, extra distinctive id, the corporate stated.
The platform gives improved options reminiscent of product categorization, detailed descriptions and high-quality visible content material, together with movies and images produced in collaboration with luxurious manufacturers.
Beneath this service, Coupang purchases magnificence merchandise from premium manufacturers prematurely and shops them at its nationwide logistics facilities, enabling supply inside in the future as soon as a purchase order is made. This initiative targets clients preferring to order premium magnificence merchandise from dwelling however have needed to go to shops because of issues about authenticity.
Over 20 luxurious manufacturers can be found on R.LUX, together with SK-II, Rene Furterer, Estee Lauder, Sulwhasoo, Biotherm and The Whoo, with plans so as to add extra. Moreover, all purchases are delivered in luxurious customized packaging.
Every product on the platform options an “genuine product” label, and all merchandise is assured by the manufacturers. Prospects additionally profit from a devoted service middle supplied solely to R.LUX customers.
“The R.LUX app permits clients to buy the newest magnificence merchandise they’ve been eagerly awaiting and have them delivered shortly and conveniently through Rocket Supply. Our objective is to create a chic, handy buying expertise like by no means earlier than,” a Coupang official stated.
Present Coupang customers can entry R.LUX with out making a separate account. The app is on the market on Apple’s App Retailer, with an Android model anticipated later this 12 months.
