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Nearly half of customers, 48%, would share their information if it meant a greater model expertise and 30% would alternate information for money and items.
These are findings from a Jack Morton research, “Expertise Higher/Insights,” concerning shopper information privateness and model belief.
The report polled 5,000 customers within the U.S., U.Okay., UAE, Kingdom of Saudi Arabia and Singapore, in line with a press launch.
Further findings embrace:
- Regardless of the rise of AI, customers stay cautious about sharing their information. Whereas greater than 61% of US customers beforehand insisted on retaining their information non-public, this quantity has dropped to 52% post-ChatGPT. Older customers (50 and older) are significantly eager to take care of information privateness (76%) in comparison with youthful (18-29) customers (42%).
- Greater than half (63%) of customers anticipate AI-driven model experiences to be extra partaking, customized (59%), related (57%), and environmentally pleasant (57%). The flexibility of AI to ship a one-to-one expertise at scale is a major draw for customers keen to share their information.
“We’re within the thick of the AI period, and the arrival of instruments like ChatGPT mark a serious shift in brand-consumer relationships. The chance for scalable customized experiences is evident, however manufacturers have to be very clear in regards to the worth customers obtain in alternate for his or her information,” Joe Panepinto, PhD, SVP, govt technique director, and international head of studying and engagement at Jack Morton, stated within the launch.
