Dive Temporary:
- Depop is utilizing generative synthetic intelligence and picture recognition know-how to assist sellers create product descriptions, the style resale platform introduced on Sept. 12.
- Customers can add a photograph and a product description generator will produce itemizing descriptions with particulars equivalent to colour, class, subcategory, related hashtags and model, the corporate stated.
- The outline generator has been designed with the colloquial tone of the Depop group in thoughts and is at present out there to customers in English-speaking international locations.
Dive Perception:
With its new generative AI options, Depop goals to make the promoting course of simpler and faster for customers on its platform. Earlier than unveiling the outline generator throughout the location, the corporate examined the aptitude with its sellers and almost half of listers used the software, Rafe Colburn, chief product and know-how officer at Depop, stated.
“We all know that writing an outline for an merchandise in a clean textual content field is usually a time-consuming a part of itemizing, for each new and common Depop customers,” Colburn stated in an announcement. “Including clever, automated descriptions supplies inspiration to hurry up and simplify the method, that means our group can listing extra, promote extra and earn extra whereas contributing to a extra round vogue economic system.”
The corporate has beforehand added different AI options, together with predictive suggestions and pricing recommendations for sellers, in addition to improved search and personalization instruments for consumers.
Like Depop, different main resale platforms and marketplaces are harnessing synthetic intelligence to enhance product itemizing descriptions and pictures. Final yr, resale veteran eBay launched its magical itemizing software to assist sellers create merchandise descriptions primarily based on uploaded product photographs. Earlier this yr, the corporate unveiled its picture background enhancement software to assist sellers substitute their product picture background with an AI-generated backdrop.
A few yr in the past, Amazon additionally launched its product description software to assist Amazon sellers write product descriptions with merchandise particulars, bullet level lists and titles utilizing generative AI. Final yr, Google debuted its Product Studio software, which makes use of generative AI to assist sellers create and alter their product photographs, together with eradicating distracting backgrounds, enhancing picture decision and inserting new backgrounds for product photographs.
