Dick’s is increasing its vacation advertising efforts with a Texas-centric push that includes high athletes with shut ties to the state, together with gymnast Simone Biles, Dallas Cowboys quarterback Dak Prescott, San Antonio Spurs level guard Chris Paul and faculty soccer quarterback Quinn Ewers. Every athlete was charged with adorning their native retailer in a singular fashion for the title of Dick’s vacation adorning officer. Decorations are on show till the tip of the yr. Members may also obtain a $100,000 Sports activities Matter grant to award to the native sport organizations of their alternative, in line with a press launch.
Dick’s earlier this month launched a nationwide advert marketing campaign that includes the Watt household recreating traditional vacation movies. That marketing campaign places a particular emphasis on Dick’s web site for last-minute present purchasing. The chain extending its vacation blitz follows one other sturdy monetary interval. Comparable gross sales grew 4.2% yr over yr in Q3, contrasting with retail rivals which have grappled with shopper value sensitivity.
The brand new decorations-themed effort was developed in partnership with Bolded, the brand new branded content material division from OBB Media. The in-store shows are meant to drive retailer site visitors and social media buzz through the spending season. The shows could be seen in Dick’s shops within the Texas cities of Dallas, Houston, San Antonio and Austin. The marketing campaign additionally contains 30- and 60-second adverts. Whereas TV and radio commercials can be native to the 4 cities, social media and the high-profile nature of every athlete might assist lengthen the marketing campaign past Texas.
Kicking off the marketing campaign is a brief video that includes every athlete giving peeks into their designs, together with a cameo from actor and Texas native Matthew McConaughey. Every design is reflective of the chosen athlete, reminiscent of gold accents to have fun Biles’ medals.
Whereas a nationwide chain, Dick’s has sharpened its deal with the Lone Star State. This fall, the sporting items chain started development on an 800,000-square-foot regional distribution heart in Fort Price, Texas. The power is supposed to assist the chain’s gross sales good points.
