OTT Platform Disney+ Hotstar has launched an AI-driven video optimisation function that enhances streaming high quality whereas decreasing information utilization. This new expertise adapts encoding primarily based on person habits and scene complexity, resulting in as much as a 25 % discount in obtain measurement with out sacrificing HD high quality. This can be a smarter strategy to video encoding that adapts to the person consumption patterns, context and complexity round every scene, Disney+ Hotstar stated in an announcement Monday.
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AI-Pushed Video Optimisation
In line with the corporate, the patent-pending expertise has already optimised over 700 titles within the platform’s content material library, setting a brand new commonplace for streaming effectivity.
Commenting on this function, Mukund Acharya, Head of Know-how at Disney+ Hotstar stated, “Our new patent – pending encoding methods enhance watch time per GB by 12.5 %, reflecting our dedication to enhancing streaming for everybody and making leisure accessible to everybody.”
Consumer-Centric High quality
“This superior method places the person on the core, estimating the heartbeat of consumption expertise and high quality, watch patterns and person journey. It leverages AI-based fashions to estimate and refine scene complexity, leading to an optimised and data-efficient viewing expertise,” the official launch stated.
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This improvement enhances viewer expertise by bettering the person centric high quality of expertise round context conscious scenes whereas sustaining effectivity for easier content material, Disney+ Hotstar added.
